Page 61 - Wine Spectator (January 2020)
P. 61
HOW TO BUY WINE
Auction Dos & Don’ts
Do: Consult the catalog have a good time,” says Frank
beforehand to learn about Martell of Heritage. “It’s really
the wines on offer. “Going to easy to overpay for wine, and
an auction and not knowing as an auction house, to be
what you’re going to do is honest, it doesn’t excite us,
not a good strategy,” says because that’s someone who
John Kapon of Acker. won’t come back next time.”
Do: Ask questions about Don’t: Buy on reputation
the wines on offer, the con- without doing your research.
signor and the nuts and bolts “Interest and prices can be
of bidding. “We welcome in- driven by reviews and a
quiries,” says Julia Gilbert of wine’s reputation,” says
Sotheby’s. “We want people Charles Antin of Zachys.
to be engaged, and we want “And just because a wine
house’s agreement with the consignor) is $1,000, your absentee bid is to be as transparent as we isn’t expensive doesn’t mean
$1,500 and there are no competing bids, you get the lot for $1,000. possibly can.” it’s not an amazing bottle.”
Do: Remember the fees. In Don’t: Get distracted and
How to bid addition to the hammer price, miss your lot. Between the
The convenience of online bidding notwithstanding, most professionals bidders should consider the bustle of the salesroom and
agree that the best way to become involved in wine auctions is to attend buyer’s premium (roughly the food and wine on offer,
20% to 25%) and applicable it’s easy to get distracted in
one in person. “For the newbie, in the room is the way to go,” says Charles
sales tax, as well as costs for the midst of bidding. Keep
Antin, senior wine specialist at Zachys. “You can take advantage of lots
insurance and shipping. track of the auction’s prog-
that may not have much interest, you can taste wines on offer in the
Don’t: Chase bids or get too ress and be ready to jump
auction, and of course you can have a free lunch at Le Bernardin, Per
competitive. “Somebody who in when the time is right.
Se, Smith & Wollensky, or wherever we’re doing our auction.”
needs to win is not going to
The value of in-person bidding is echoed by Julie Carpentier, deputy
director of Geneva-based Baghera Wines: “I would recommend attend-
ing the salesroom to feel the atmosphere of the sale, and in order to
observe and understand who are the major buyers that one will have to Auction Best Buys
compete with, especially if you are seated at the back of the room; it
Top Producers in Off the auction market on a dol-
offers a great observation post while remaining discreet.”
Vintages: “There was a lar basis, great values abound
Though specialists are typically available to answer questions about
time when 1988 through from the rest of the wine
the lots on offer during the sale, it is imperative to do your homework,
1993 Lignier Clos de la Roche world: Italy, Spain, Germany,
identify wines of interest in the catalog beforehand, and stay alert lest
were all $300, except for the the Rhône Valley and Cham-
you miss your window to bid. Auctions move quickly, and decisiveness
1992, which you could have pagne can deliver excellent
and discipline are rewarded, especially in the face of the potential com- had for $70,” recalls Frank price-to-quality ratios.
petition—industry professionals, third parties bidding on behalf of Martell of Heritage. “And
absentee clients and deep-pocketed collectors. there was a time when that Mixed Lots: It’s common to
“The most important rule of thumb for anybody buying at auction: ’92 was the best-drinking out see lots composed of full
Learn to walk away,” says Frank Martell, senior director of fine and rare of that group of wines that and half cases of the same
wine at Heritage. “And relatedly, you’re never going to see something wasn’t yet matured. So for wine, but many auctions also
for the last time. Knowing that you can find this wine again is what’s $70 you’re drinking grand offer packages made up of
cru Lignier Burgundy. Buying multiple wines and produc-
going to keep you in the auction game for a long time.”
a vintage that isn’t terribly ers, typically selected by the
Following a spate of high-profile counterfeiting cases, auction houses
well-represented in the media specialist team. “Usually, it
now go to great lengths to assess the quality and authenticity of the col-
but is mature and ready to will be wines we put together
lections under consignment. Specialists taste samples and pore over the
drink, that stuff is all really for a reason,” says Julia Gil-
bottles, noting the wine’s ullage, label condition, color, capsule and glass.
inexpensive for the quality bert of Sotheby’s. “So maybe
Establishing provenance—the chain of ownership of a wine—is also a you have on offer.” three or four different grands
priority. “I have stepped away from big, big deals because they couldn’t crus Burgundies from the
prove where they bought wines,” says Martell. “It’s about the integrity Fine and Rare Categories ’90s that’s a mixed lot will sell
of the auction house.” Beyond Bordeaux and for a different price per bottle
But where there is risk, there is reward, and no other method of wine- Burgundy: Though the than if it were a pure 12-bottle
CHRIS SORENSEN buying offers the rewards of bidding at auction, from the peerless selec- and, to a lesser degree, Napa
case of any one wine.”
heavy-hitters from France
tion to the convivial atmosphere of the salesroom to the thrill of raising
command the lion’s share of
a paddle and winning it live.
JAN. 31 – FEB. 29, 2020 • WINE SPECTATOR 57

