Page 13 - BBC Wildlife Volume 36 #04

ADVERTISEMENT FEATURE

EASY ON

THE EYE

Canon has launched a new range
of must-have binoculars and been
named one of the world’s most
ethically responsible optics brands

If you’re a keen photographer, you’re likely SEE IT TO BELIEVE IT HIGH PRAISE
to be familiar with Canon’s cameras and Canon has recently launched an innovative If animals are not protected, there will
photography equipment, which have earned new range of binoculars, which are the first eventually be little left to see. Wildlife
the brand a reputation for cutting-edge products to feature Canon’s new Powered conservation is high on Canon’s agenda,
technology and exceptional quality over the Image Stabiliser (IS) system – offering users and Ethical Consumer magazine’s recent
decades. But did you know that Canon also higher optical quality and a more stable recognition of the brand as one of the
has its own range of binoculars? Ideal for viewing experience, as well as improved world’s most ethically responsible optics
birdwatching, stargazing, spectator sports ergonomics.There are two modes of the companies pays testament to this. Canon
and travelling, they offer exceptional optical image stabiliser function, and all three of was one of just five brands found by the
and build quality, and there are now nine the new binoculars (10x32 IS, 12x32 IS and publication to have no links to the hunting
models for you to choose from. 14x32 IS) have both. industry, so you can enjoy the view in the
The standard IS mode reduces the risk knowledge that you’re not inadvertently
of your hands shaking while you search for supporting something you’re against.
your subject,and once you’ve found it, the
powered IS mode will provide you with a
rock-steady view. It corrects larger degrees of
your motion linked to breathing and slow bu ut
exaggerated movements, which can happen
when you’re observing wildlife over a long
period of time in one place.The new range
is also really comfortable to use, thanks to
large rubber eyecaps and easy access to the IS S
function.The binoculars are enjoyable to hold d
even when wearing gloves, too,as a result of
their durable rubberised coating.

To see the world through new
binoculars, visit canon.co.uk