Page 91 - Philippine Tatler (April 2019)

THE LABEL

CASABLANCA

If you haven’t heard of the luxury Parisian label by Charaf
Tajer, you certainly will in coming seasons. Tajer, who
co-founded cult streetwear label Pigalle with Stéphane
Ashpool and opened hip Paris club Le Pompon (where
Louis Vuitton and Balmain held their Fashion Week
fetes), debuted Casablanca’s après-sport menswear in
October last year, showing a line of silk robes, luxe
tracksuits and watercolour T-shirts in comforting pastel
hues. The label was inspired by and named after the
Moroccan city where his parents met while working at
an atelier. He credits his family of artists, tailors, and

musicians with providing the impetus that pushed him to
begin his career in architecture, and he draws inspiration
from the films of Wes Anderson and Martin Scorsese he
saw as a child. The fashion world is still buzzing about
his second season, with its beachside pieces and pyjama-
esque silhouettes in sunny hues recalling a time when
wealthy men dressed in breezy clothes descended on
dusty Casablanca on yachts and motorcycles. Now as a
respected authority on streetwear, Tajer is a consultant
for a variety of brands, including Nike, Supreme, and Off-
White. Casablanca can be found online on Ssense.

STYLE) THE ACCESSORY

STREET ISLAND

AND TIME
RUNWAY

(BACKSTAGE,

LLOYD-EVANS

JASON collaboration with the
Loewe continues its

PHOTOGRAPHY: LAI; THE LOOK Its third collection delves
Ibiza boutique Paula’s.

further into Paula’s
bohemian coastal spirit
with a line of linen
bags and ocean-
ROSANA Eschew suffocating suits for a more playful take that will be in stores
inspired accessories
on business-casual—punchy printed shirts under
loose jackets. Go one step further with a safety-
WORDS: buckle belt, found only on the most seasoned from 15 April.

street-style pros.

.
philippine tatler april 2019 91