Page 37 - Star Wars Insider #181

THE STAR WARS SHOW

utside
the Lucasfi lm
headquarters
in San Francisco,
Master Yoda is immortalized in bronze,
perched on top of a burbling fountain

in the office courtyard. But if this Jedi
could speak, he wouldn’t sound much
like Frank Oz or have the riddle-like
syntax of his on-screen counterpart.
At least that’s what Scott Bromley
thinks. The writer responsible for The
Star Wars Show—starwars.com’s weekly
news and interviews program—is also
the voice of the fountain in the show’s
opening credits, delivering the show’s
announcements each week in a voice
inspired by the perky tour guides who
regularly direct fans and sightseers
through the area. “I figured if the Yoda

fountain had a voice,” Bromley explains,
“he would base his way of speaking
on the only voices that he would hear
everyday—overly excited tour guides.”
Today, Insider is deviating from the
approved tour route to duck behind the
scenes of The Star Wars Show, with help
from Bromley and the rest of the team.
We’re here to talk about how episodes of
the seven-minute program are brought
to life each week, and how it came into
being in the fi rst place.
“It began life as a pitch by Lucasfi lm
Story Group member Matt Martin, while
he was still part of the online team,”
says the show’s producer John Harper.
But, the concept truly took form with
the arrival of the team’s director, Mickey
Capoferri, who set to work with Martin
to make the idea a reality. As The Star
Wars Show’s executive producer, Capoferri
assembled the production team, including
hiring Bromley and Harper, and did the
business legwork that got the project off
the ground. Bromley, who spent a decade
working in internet video before he was
hired by Lucasfilm, still recalls his fi rst

conversation with Capoferri and Martin
about the project. “They said they were
trying to do a weekly Star Wars show and
I said, ‘Just call it The Star Wars Show.
You’re not going to come up with a better
title than that. Stop right there.’”

STAR WARS INSIDER / 37