Page 110 - Forbes - USA (October 2019)
P. 110

PROMOTION





                                                                                                         entrepreneurs and thought leaders as
                                                                                                         ELC members is an immediate response.
                                                                                                         “We’re going directly to them to learn
                                                                                                         their needs,” she continues, “and we’re
                                                                                                         creating custom programming for them.”
                    The common characteristic of all                                                     Ready resources are ELC legacy mem-
                                                                                                         bers, the 25% of members who have left
                     these leaders, regardless of their                                                  corporate careers, many of them with-

                                                                                                         entrepreneurial experience as well.
                    professional backgrounds, is they                                                      At the same time, The ELC is continu-
                                                                                                         ing to leverage its collective voice for
                             ZDQW WR KDYH DQ LPSDFW ř                                                    its community to inspire others toward

                                                                                                         more  business  success,  financial
                                                                                                         growth and stability and community
                                                                                                         wealth. “We know where we started,
                                                                                                         what we did to arrive where we are,”
           explains Spriggs, “but our purpose is          capabilities of executives, educators,         says Crystal E. Ashby, The ELC Board’s
           to leverage the depth and breadth of           entrepreneurs, policy makers, govern-          vice chair. “We still go home at night,
           our members’ expertise. Our leader-            ment officials, thought leaders—for            we go to church, our kids play on
           ship initiatives and programs speak to         sustainable, enduring common good,”            sports teams, we see our neighbors
           the depth. Now we are speaking to the          says Orlando Ashford, a former chair           at the grocery store. We may not live
           potential breadth.”                            of The ELC Board and president of Hol-         where we grew up, but we still have
             “The ELC lives in and comes from the         land America Line.                             family there. We want to reach beyond
           corporate world, so we’re in the right           “The ELC is evolving with the busi-          the places where we play large to oth-
           position to intersect and integrate all        ness community,” says Leatherberry, “so        ers in our community.”
           the different levers—the insights and          we can continue serving it.” Including




           TIAA: A Financial Services



           Giant That Works For You



           With more than $40 billion in annual revenue and almost $1             about the experience, and
           trillion in assets under management, TIAA is not only among            7,$$ EHQHŻWV IURP EHWWHU
           WKH ZRUOGŖV WRS HDUQHUVŔWKH ŻQDQFLDO VHUYLFHV RUJDQL]DWLRQ             retention.”
           is also consistently ranked among the top employers for                    Sponsoring events to
           promoting a culture of diversity and inclusion.                        showcase black leaders
              One of its greatest assets, in that pursuit, is its Business        and  achievements,
           Resource  Group  model,  which  fosters  leadership                    Empowered has ensured
           development opportunities and cultural awareness                       that celebrating diversity is
           company-wide. “Our job is to align with TIAA’s business                a company-wide initiative.
           through building a shared sense of community,” says                    Alexander remembers one
           Ernest Alexander, TIAA’s director of operations and the                event in particular that the
                                                                                                                            ERNEST ALEXANDER
           national co-chair of Empowered, its African American and               entire staff rallied behind:          TIAA Managing Director and
           Caribbean professionals resource group.                                “When Ken Chenault,” the             National Co-Chair, Empowered
              “This year we piloted a powerful new recruitment event,”            former CEO and chairman
           says Alexander. “We brought close to 150 HBCU [historically            of American Express, “spoke about his career in our New
           black colleges and universities] students for two days at our          York headquarters, we broadcast it across all our locations,
           campus in Charlotte to learn more about TIAA and meet                  and it was standing room only!”
           some of our people—including our CEO Roger Ferguson.                       “TIAA has a deep commitment to attracting, retaining
           It was so successful, we’re going to repeat it in other parts          and developing employees from diverse backgrounds,”
           of the country.”                                                       adds Glenn Richter, senior executive vice president, chief
              Empowered also provides resources to help employee                  ŻQDQFLDO RIŻFHU DQG H[HFXWLYH VSRQVRU IRU WKH (PSRZHUHG
           members advance within the company. “In our mentoring                  BRG at TIAA. “We understand that our ability to create a
           program, we match senior employees with newer ones,”                   diverse and inclusive culture for employees enhances our
           says Alexander. “Mentors and mentees are both enthusiastic             ability to understand and serve our customers.”



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