Page 142 - Forbes - USA (October 2019)

Bill Ackman Marc Benioff The Impact 50

His Pershing Square Founda-
tion has committed more than The CEO of Salesforce, which
$40 million to mission-driven launched an impact fund in
social enterprises like February, personally invest-
InClassToday, which aims ed in recycling and waste re-
to reduce school absences. duction firm Rubicon Global. INVESTORS

Steve Ballmer David Bonderman
Ballmer has put more than
$60 million into outfits The TPG chairman cofound-
like Social Solutions, which ed the firm’s impact invest- WITH
makes software for nonprof- ing Rise Fund, which is clos-
its and government agencies. ing its second fund this year
INTENT
with $3 billion in new capital.

Never before has it been more on trend
to do good with your dollars. Coined at
a Rockefeller Foundation event in 2007,
the term “impact investing” is defined as
investing in ventures that both make money
and have a positive social or environmental
impact. It’s a strategy that’s been embraced
by many, including billionaires, pop stars
and athletes. As of April, there were more

than 1,340 organizations managing $502
billion in impact investing assets worldwide,
according to the Global Impact Investing
Network. That’s more than double last year’s
total. Forbes has put together The Impact 50
to highlight some of the most notable impact
investors. Twenty-nine are members of The
Forbes 400. Some are on other Forbes lists.
Still others have paved their own paths.

Scott Cook
Jim Breyer Howard W. Buffett
The Intuit cofounder says social change is hard, but impact invest-
ing is the way ahead. “We’ll probably do it for a decade, 20 years,”
Cook said of his impact portfolio. Cook’s investing focuses on The venture capitalist has in- The Oracle of Omaha’s grand-
bringing technology into education and helping close the achieve- vested $25 million in start- son teaches sustainable invest-
ment gap, especially around pre-K for low-income youth. He’s in- ups with purpose, includ- ing, wrote a book on how to
vested $8.8 million into edtech funds like Reach, Owl and Rethink ing Apollo Agriculture, to measure its returns and is an
Education and $26.4 million into nine startups, including literacy help farmers in Kenya max- investor in Forbes Under 30
software LightSail and data-driven higher education imize profits, and Paige.AI, alum Justin Kamine’s KDC Ag.
engagement platform Civitas.
which applies AI to pathology.

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