Page 20 - Professional Remodeler Magazine (January 2020)

IN
BUSINESS

Did I just describe an economy car or a luxury car? It could be
either. So, why does the luxury car cost $50K or more, while
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design, engineering, quality, team, and buying experience.
4] Describe what it’s like to live through remodeling. Explain
to your clients that living through remodeling is similar to
camping. If you enjoy camping, you’ll make it fun and memo-
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AUREMAR / STOCK.ADOBE.COM

Humans have used stories to pass on knowledge since the
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that’s given to them in the form of a story.

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process more tolerable. Many years ago, a client of mine
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were moving out of the four-bedroom home into a two-bed-
uool |;lrou-u‹ -r-u|l;m| Չ_b1_ ‰-v 1-uˆ;7 o†| o= |_;
v;1om7 Yoou o= |_;bu _ol;őĺ | ‰-v -m -7ˆ;m|†u;ķ mo| -m bm1om-
ˆ;mb;m1;ĺ $_;u; ‰-v Ѵ;vv |o 1Ѵ;-mķ -m7 |_;‹ vr;m| lou; ঞl;
-‰-‹ =uol _ol;ķ ˆbvbঞm] |_; 1b|‹ -m7 7obm] |_bm]v |_;‹ m;ˆ;u
_-7 ঞl; |o 7oĺ $_;‹ v-b7 b| ‰-v Ѵbh; ]obm] om - |_u;;Ŋlom|_
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move into their new, wonderful home.
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and stress, and their unfamiliarity about remodeling their home.
Think about sharing stories and experiences that will help them
understand, and consider using analogies or metaphors appli-
cable to their lives to which they can relate. If you can become
- 0;‚;u v|ou‹|;ѴѴ;uķ ‹o†u u;Ѵ-ঞomv_br ‰b|_ 1Ѵb;m|v ‰bѴѴ loˆ;
=uol 0;bm] |u-mv-1ঞom-Ѵ |o l;-mbm]=†Ѵ -m7 Ѵ-vঞm]ĺ PRO

CIRCLE 762