Page 24 - All About History - Issue 33-15

Trade

How to

CREATEANINTERNATIONALBRAND

TAKING ON THE WORLD WITH THE PERFECT GETTING THE PRODUCT RIGHT

PRODUCT USA, 20TH CENTURY Concept
The winning concept must be
affordable and meet all the strict
regulations every new product has
Asthe20thcenturydawnedontheNew Taste to adhere to.
World, the continent from the Atlantic The taste of an upcoming product is
to the Pacific was populated by white essential. A secret recipe is a popular
settlers. With the advent of the American option in the beverage trade.
railroads, firms rapidly sprang up, and the
USA became the ideal environment for
up and coming entrepreneurs. Constant Label
streams of supply and demand were Theconsumerbuyswhatappeals
readily available, but to really corner the to them and looks good on the eye.
market, companies needed to create a Make it bright, lively, inoffensive
and accessible.
product that hadn’t been seen before and
would appeal to a mass audience. Getting
these right meant global domination was Design
there for the taking.
Softdrinkcansneedtobemass-
WHAT YOU’LL produced.Theyalsohavetobe
made with a material that doesn’t
NEED react with the liquid.

Variations
When a product isn’t flavour of
the month anymore, consumer
SLICK MARKETING DEPARTMENT boredom can set in. Variations and
spin-offs are a must.

THIRSTYCONSUMERS
PLENTY OF
START-UP
MONEY

EFFICIENT
TRANSPORT NETWORK

Scout out your audience Choose a catchy name
As the old adage goes, the customer is always right. Get The name needs to be quirky yet friendly and stand out
01a good sense of the market first before you go straight 02 on the high street. Coca-Cola, for instance, successfully
in with a new killer creation. There will always be a gap in the moved itself away from its alcohol and cocaine origins before
TOP NOTCH market – a gap that a new release can exploit. Also ensure that it became an international behemoth. A label must stick in the
consumer’s mind and make them want to buy it again and again.
your supply lines are safe before launch – you don’t want to be
SECRET RECIPE running out of product. It must also look good in your upcoming advertisement.

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