Page 180 - (DK) Advanced Photography Guide

178 EXPLAINING | DIGITAL ASSET MANAGEMENT

CATALOGING METADATA

YOUR IMAGES Information that is embedded in a photo
is known as metadata. Data created by the
camera, such as the exposure settings, is known
as EXIF metadata. You can also add metadata to
Postproduction is only one aspect of working with photos using DAM software. This is known as
your photos on a computer—cataloging them IPTC metadata and includes information such
as your personal details, image copyright status,
efficiently is vital. When shooting on film was common, and information related to specific images, such
photographers used to store their negatives and as a description and relevant keywords.
transparencies in named folders kept in filing cabinets, Metadata Keywords
with a paper list showing where to find each photo.
Today, digital files are stored in folders on your
computer or hard drive, and software databases make it ▲ EXIF METADATA
possible to retrieve the photos that you want instantly.
IPTC Metadata
Preset None
Digital asset management Metadata Status 1712_0001.dng
File Name
Has Been Changed
Organizing digital files—such as photos—so that you can Contact
Creator
locate specific files quickly is referred to as digital asset Job Title David Taylor
Photographer
management (DAM). This includes renaming files, creating Address 27 Clasper Way
Hexham
folders with useful names, and moving relevant files into State / Province Northumberland
these folders. It also includes adding keywords and Postal Code NE46 4SG
United Kingdom
Country
descriptions to your photos, as well as important Phone 01434 498767
E-Mail
procedures such as backing up files. You can do some Website www.davidtaylorphotography.co.uk
of these things using a computer’s operating system, but Copyright
Copyright Status Copyrighted
dedicated DAM software makes asset management much Copyright David Taylor Photography. All
easier and more efficient. DAM capability is often built into Rights Reserved
Rights Usage Terms
image-editing software. Adobe Lightroom is one of many Copyright Info URL
types of software that enables you to start sorting your ▲ IPTC METADATA
images as soon as you have imported them.

WORKFLOW

ASSIGN COPYRIGHT ASSIGN A CREATOR ADD A CAPTION
Every photo you shoot belongs to you, Although you can assign the A caption is a short sentence
unless you assign the copyright to copyright to another party, you are that describes a photo (important
another person or company. Add the creator of your own photos. Both information can also be added as
copyright information to a photo’s this field and Copyright can be used keywords). Add a caption that gives
metadata, including what rights to determine if your photos have anyone looking at the photo a useful
restrict the use of the photo. been used without your permission. summary of what it is about.

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