Page 200 - Vogue - India (January 2020)

Mira Kapoor has become increasingly the products that suit my ideology,”
conscious and vocal about the social
and ecological footprint of her choices
when it comes to beauty, fashion and
health. The 25-year-old star wife and
mother of two fi rst made her views
known on Instagram, critiquing the
copious volume of her online ship-
ment’s packaging waste. Considering
her two million-plus followers, the post
garnered much interest.
“I am not into fashion labels or ex-
pensive brands. I usually shop when
I travel. I’ve switched so many sizes
in the last three years that I’m glad
I’ve made simple choices,” says Ka-
poor, as she lets Vogue in on her
mindful lifestyle.
SUSTAINABLE X
ACCOUNTABLE
Kapoor has an Oxford Dictionary defi -
nition of what sustainability means to
her. “It is anything—a product,
thought, idea, action, lifestyle or busi-
ness—that can stand the test of time,
and have a positive impact on the pre-
sent and future,” she says.
Reminiscing about the time when
email forwards were a big rage, she
says, “I was reading about how we
should buy Indian brands to give
back to our economy. It made a great
impact on me.” Walking out of her
house that day to pick up a shower gel
made by an Indian brand was
more than just about reducing her
carbon footprint.
WHEN IT’S SIMPLE,
NATURAL, GREEN
She loves checking out indie brands and
new launches. Her latest obsessions in-
clude a smelly sea buckthorn oil and a
distinctly non-creamy lotion from Pu-
from Pu-
rearth, a small-batch, hand-bottled, ze-
ro-waste, preservative-free line of beau-
ty products created by locals from
Ladakh and Himachal Pradesh.
“I also love that Forest Essentials
has revolutionised Ayurveda and made
it accessible,” she says.
THE LONG TERM FIX
“I have fi nally managed to fi gure out
what I like, what works for me and
200 VOGUE INDIA JANUARY www.vogue.in
brands and small businesses can sure-
she says. As a natural-born non-chem- ly dedicate some effort to limit the ar-
ical freak, Kapoor (who is yet to have bitrary use of resources.” Kapoor is yet
her fi rst formal facial) grew up using to find a beauty company with sustain-
lemon and orange peels, sandalwood, able packaging that pleases her
rose water, avocado leftovers, raw (though Purearth comes close).
though Purearth comes close
milk, and a yoghurt-honey-besan
mask, mixing things into her own ON PASSING THE MANTLE
three-step cleansing process as the “I can see how making changes at 25 is
mood arose. Cold-pressed almond oil, tough, which is why I am trying to in-
coconut oil and her Ayurvedic doctor’s culcate a sustainable lifestyle in my
concoctions are still her go-tos. kids,” she says. Their habits are cen-
Her absolute favourite thing is tred on local practices such as hair oil
Neal’s Yard Wild Rose Beauty Balm, every Friday night, a cup of kadha,
one of those multipurpose organic a shot of amla juice—remedies she
products meant for all skin types, with hopes will stay with them. Her kids eat
no EDTA, mineral oils, parabens, syn- dal-roti-sabzi and oats every day.
thetic fragrance or colour, or silicones. Treats at the restaurant are dosas or
“I have to be able to connect with a mac and cheese. If they want yoghurt
brand to be able to use it, and Neal’s and theplas for a meal, Kapoor makes
Yard’s values align with mine,” she sure the theplas contain everything—
says. “This is probably what the future from dal to boiled vegetables and me-
of sustainable beauty should look like,” thi. She happily uses hand-me-downs
she laughs, “one bottle for all your for her kids and is conscious about us-
needs.” ing products that can be replenished
within a day’s notice.
REDUCE, REUSE,
RECYCLE EAT CLEAN, LIVE
“Somebody is always try- CLEAN
ing to sell us what we Kapoor doesn’t believe in
don’t have but want to keto or going carb-free.
have,” she sighs. Matte is As a vegetarian and
out, glossy is in. The jade a foodie, Thai, Chinese,
roller, shampoo-condition- and cheesy pizzas are her
er-plus-masque you biggest weaknesses. “It
should have.... I suffer was last year that I started
from major online shop- noticing hair loss and fl uc-
ping fatigue,” she admits. tuating vitamin levels. I
While there is a charm had to become more re-
to small enterprises be- sponsible about my body
coming accessible without after two pregnancies.”
the capital of a brick-and- Cardio and long walks on
mortar, it comes with the beach soon gave way
huge environmental lia- to Pilates with a mix of
bility. Think of that one Pūrearth HIIT. A glass of coconut
Wild Seaberry
lip gloss that comes in Supercritical Oil water with moringa and
a box, is bubble-wrapped Neal’s Yard Wild spirulina powder along
and encased in a Rose Beauty Balm with a bowl of poha with
poly bag. “Why can’t Forest Essentials sesame and fl ax seeds are
Sanjeevani
big companies, especially Beauty Elixir her daily breakfast sta-
those with a large social ples. “I am mindful of
media presence, offer re- what I eat as it shows on
verse logistics to collect wrappings and my face and hair,” she says. “Only
incentivise the end-user with, say, loy- then will I need fewer products, and ERRIKOS ANDREOU
alty points?” she asks. “Online forums thereby continue to want and waste
that support and empower so many less.” A little like the circle of life. ■