Page 209 - Vogue - India (January 2020)

beauty

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Here’s exactly what all the tritely used terms in sustainable
beauty really mean, according to Pamela Gill Alabaster

“It means ‘free of’, meaning the product is fragrance- and
silicone-free, but may consist of preservatives and chemicals.” “It is made without any animal
organic by-products or derivatives.”

“It is made with adherence to an organic certi cation organisation
(like Ecocert from France) or USDA standards requiring
traceability, with restrictions on the use of pesticides and fertilisers.”
NATURAL
•
•
“It is derived from nature and is non-synthetic. It does not use
chemical additives. That, however, does not always mean it is better
for you as natural ingredients can cause allergic reactions.”

CRUELTY-FREE

“It refers to not testing the product on animals to ensure the product’s safety.”

TICKING ALL and formulation used in

THE (RIGHT) the product.
BOXES CONSCIOUS DESIGNING

A checklist to know just how The packaging should be
sustainable your skin-loving recyclable, reusable, refi llable and beauty bottles
serum and glow-giving compostable to create high-
highlighter really is quality products that can sustain PETA FSC STAMP
for a minimum of fi ve years. your BUNNY Responsibly
RELIABLE SOURCING on 100% cruelty- managed
Raw materials used should be OPTIMAL ENERGY SETTING STANDARDS Deciphering the stamps you see (but don’t free forests
renewable and safe to use. CONSUMPTION
Its producers (whether farmers, Factories should use renewable understand)
small factory workers or others) energy sources, minimise waste
need to be treated with and greenhouse gas emissions,
respect and dignity and have and conserve water.
safe workplaces. necessarily RECYCLE ECOCERT
Sustainably
STAMP
MINDFUL DISPOSAL Recyclable produced
TRANSPARENCY The product should have an products
The consumer should be environmentally-friendly way of
informed about each ingredient discarding it. ■

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