Page 54 - Vogue - India (January 2020)

editor’s letter

Fashion has never been more intertwined with reality than it is today. As we witness a seismic shift in values,
culture and morality, we discover how these times have brought change to fashion. So before planning our first
issue of the new decade, we decided to pause and observe the world around us.
Last year, when 26 Vogue editors met in Paris, our attention focused on addressing and redefining our core values. The
conversation steered us in new directions, keeping in mind the geopolitical, cultural and sociological issues that surround
us. To start with: our planet. In ‘What sustains us?’, Simran Sethi points at our obligation to preserve it. And she’s not the
only one. There’s a new generation of young minds fighting for a better tomorrow (meet them in ‘The New Avengers’).
The climate crisis is the single greatest threat we face and it impacts, among other things, the way we dress and purchase.
With the ensuing discussion on responsibility and sustainability, it’s time we ask what we want our clothes to say about us.
This issue marks the birth of Vogue Values and reiterates what we stand for. In ‘Conscious Crusaders’, we present a roll
call of designers who are using their creativity to engage with sustainability, while ‘Forces of Nature’ spotlights women
leading the climate debate. There’s also Livia Firth, the founder of Eco-Age, who shares her lessons and experiments with
sustainability. Then, there’s our larger-than-life cover star Katy Perry, who conquers the streets of Mumbai in kaleido-
scopic fashion. At home with her beau Orlando Bloom, the global pop phenomenon follows a no-plastic policy; at work, she
uses her platform to support Impossible Foods to provide meat substitutes in America. “These are small changes,” she
says. “Not everything in my life is perfect. I’m still amending it every day to be more conscious about what I’m taking from
Mother Earth and how I can give back,” she tells Vogue’s features director Megha Mahindru. GREG SWALES
Within these pages are some of these small lessons we can all adopt to give back. Here’s wishing you all a mindful 2020.

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54 VOGUE INDIA JANUARY 2020www.vogue.in