Page 72 - Vogue - India (January 2020)

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LABEL
MAGIC CARPET ALERT

Two labels leading the cause of We love the clean
upcycling fashion for the home lines, utilitarian

Mishcat Co. gathers the fi nest silks feel and attention
left over from the sari industry and to detail in Ca-
hand-cards it into spools of yarn that nadian designer
are then hand-knitted into carpets. Nargisse E Akyuz’s
Leo’s Lovely Treasures uses contemporary pret
sustainable materials, including
recycled yarn and fabric, to hand-knit label, Nisse.
items like baby blankets and fl oor rugs. 9

THENO GUILT THEUPCYCLINGMOVEMENT 12

‘Wildflower’
seed paper GIFTGUIDE As fashion grapples with the enormous impact of the waste it generates, these
cannon,
Fredericks Sustainable souvenirs for the season brands have found ingenious ways to give discarded items a second life
and Mae, 1. Bumpadum cloth diapers: Cute
995 and chemical-free, this Bengaluru . DOODLAGE heritage and London
brand makes reusable nappies. 4 This end-to-end street cred to
2. Studio Knot rug: Andy Welland’s zero-waste brand, breathe new life into
now in its seventh
second-hand and
‘Loose Ends 27’ rug is a vibrant, year, is a pioneer in dead stock clothing
handwoven piece made from 100% the ReCommerce that results in unique,
recycled plastic bottles. 2 market for utilising forward-thinking
3. Bu y comforter: Softer than industrial fabric waste garments.
silk and more absorbent than cotton, as raw material to
these eucalyptus comforters are create well-fi nished . LOTA
touted to be the most eco-friendly premium clothes. Nestled at the
option as their production uses much intersection of
less water. . AKHL fashion, sustainability
and visual design,
‘Loose 4. Fredericks and Mae seed paper STUDIO Lota’s line of
Akhil Nagpal’s
Ends 27’ cannon: At your next big outdoor evocative designs are patchwork shirts are
rug, Andy party, pop open these confetti-filled 1 a result of complex made from fabric
Welland ‘Wildflower’ plantable seeds. textiles, engineered waste. Its USP—a
for Studio with unusual recycled visual world of
Knot, materials (like digitally generated
price on ‘Adorhaegal Neo Putani’ abandoned fi shing infl uencers, AKA
request diaper Bumpadum, nets) by employing Lotaland.
599 a range of traditional
5 and modern . REFASH
processes. An e-commerce
platform dedicated
‘The cloud’
11 comforter, Bu y, . AHLUWALIA exclusively to
upcycled products,
9,250
STUDIO
accessories and the
Founder Priya
3 Ahluwalia takes creative artisans,
elements from
designers and brands
her Indo-Nigerian
behind them.

Button Masala
Versatility of use

Button Masala: Anuj Sharma’s VOGUE CRUSH
ingenious use of buttons and waste 100 per
O’Frida’s zero-
rubber bands transforms a cent cotton, linen GETTY IMAGES; SHUTTERSTOCK.COM
single piece of fabric into an and jute clothing
intricate garment that can be is at the top of
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worn multiple ways. our wish list,

72 VOGUE INDIA JANUARY www.vogue.in 14