Page 12 - 9 Requirements You Need to Know to Build Beautiful Websites
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                                           For anyone who is serious about their
                                           business / website and have the
                                           ambition of growing the number of
                                           visitors need Google Analytics.


                                           It is the data analytics tool you need
                                           to understand how your visitors are
                                           interacting with your website.


                                           You can find out how many people
                                           are on your website, which page they
                                           visit the most, how long they stay on
                                           each page, which page do they visit
                                           next, which page do most visitors exit,
                                           etc.

       All such data can be used to help you understand your visitor better and
       know which pages you need to improve.
       For instance, if a specific page is highly visited, but the visitors don’t stay
       around for very long (compared to your overall website average) and it is
       an important page, then you can examine why this is the case, so you can
       improve your page.

       Such data can give you incredible insights about how your visitors behave
       and surf your website so you can make improvements. This is especially
       important given you can’t physically see or speak with your visitors (like in a
       real physical store).


       While Google analytics cannot give you ALL the information you need to
       improve your website, but it is a good place to start.

       All the  drag & drop  website builders we discussed above (Wix,
       Squarespace, Weebly) have tutorials on how to get your Google Analytics
       set up on your website.

       If you want to use WordPress, I recommend Google Analytics by Monsterin-
       sights plugin.


                                     www.dcis.co.za
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