Page 87 - Grade 5 - unit 1
P. 87
Read the campaign posters below and on page 104.
Think about how the candidates’ posters persuade you
to vote for them. How do the techniques differ from a
commercial on television?
The candidate The poster is
provides a call to decorated with an
action. It is short eye-catching image
and punchy. A few of a pizza, which
words are better helps to associate
than a paragraph. the candidate with
something kids like.
She makes a Everybody loves pizza! She makes a
promise. You Wouldn’t you like pizza generalization.
should ask for lunch EVERY day?
yourself if it is If you vote for Natasha, She asks a
an exaggerated our cafeteria will never be question with
promise. emotional appeal.
without pizza again! Most ads want you
to feel before you
think.
103
