Page 102 - BE Mech Curriculum and Syllabus - R2017 - REC
P. 102
Department of MECH | REC
REFERENCES:
1. John B. Heywood, “Internal Combustion Engine Fundamentals”, McGraw Hill Education, 2011
2. V.M. Domkundwar “A Course in Internal Combustion Engines”, Dhanpat Rai & Co, 2013.
th
3. Richard Stone “Introduction to Internal Combustion Engines” SAE International; 4 edition,
2012.
4. B. P. Pundi “Engine Emissions” Alpha Science International Ltd, 2007.
L T P C
GE17551 PRINCIPLES OF MANAGEMENT
3 0 0 3
(Common to all branches of B.E./B.Tech)
OBJECTIVES:
To provide an introduction to management and types of business organisations.
To provide the knowledge of planning, strategic management and decision making, their
relevance, methodologies and benefits.
To provide the knowledge of organizing and human resources management.
To enrich about the directing and controlling functions in organisations.
To provide knowledge on marketing management and international management.
UNIT I INTRODUCTION TO MANAGEMENT AND ORGANIZATIONS 9
Definition of Management – Science or Art – Manager Vs Entrepreneur - types of managers -managerial
roles and skills – Evolution of Management – Scientific, human relations , system and contingency
approaches – Types of Business organization - Sole proprietorship, partnership, company-public and private
sector enterprises - Organization culture and Environment.
UNIT II PLANNING 9
Nature and purpose of planning – planning process – types of planning – objectives – setting objectives –
policies – Planning premises – Strategic Management – Planning Tools and Techniques – Decision making
steps and process.
UNIT III ORGANISING 9
Nature and purpose – Formal and informal organization – organization chart – organization structure – types
– Line and staff authority – departmentalization – delegation of authority – centralization and decentralization
– Job Design - Human Resource Management – HR Planning, Recruitment, selection, Training and
Development, Performance Management , Career planning.
UNIT IV DIRECTING AND CONTROLLING 9
Foundations of individual and group behaviour – motivation – motivation theories – motivational techniques
– job satisfaction – job enrichment – leadership – types and theories of leadership –communication – process
of communication – barrier in communication – effective communication. System and process of controlling
– budgetary and non-budgetary control techniques – use of computers and IT in Management control –
Productivity problems and management – control and performance – direct and preventive control –
reporting.
UNIT V MARKETING AND MULTINATIONAL MANAGEMENT 9
Marketing management – marketing mix and strategies – pricing – product – channels of distribution –
promotion – market research.
International management – stages of internationalism - the multinational company – reasons - modes of
foreign investment – problems faced by international managers-management functions in international
operations.
Curriculum and Syllabus | B.E. Mechanical Engineering | R2017 Page 102
