Page 4 - MBA curriculum and syllabus R2017 - REC

Department of MBA, REC

PROFESSIONAL ELECTIVES (PE)

Course Contact
S.No Course Title Category L T P C
Code Periods
Stream/ Specialization : Marketing Management
1. BA17E01 Brand Management PE 3 3 0 0 3

2. BA17E02 Consumer Behaviour PE 3 3 0 0 3

3. BA17E03 Customer Relationship PE 3 3 0 0 3
Management
4. BA17E04 Integrated Marketing PE 3 3 0 0 3
Communication
5. BA17E05 Retail Marketing PE 3 3 0 0 3

6. BA17E06 Services Marketing PE 3 3 0 0 3

7. BA17E07 Social Marketing PE 3 3 0 0 3

Stream/ Specialization : Financial Management
1. BA17E11 Banking Financial PE 3 3 0 0 3
Services Management
2. BA17E12 Corporate Finance PE 3 3 0 0 3

3. BA17E13 Financial Derivatives PE 3 3 0 0 3

4. BA17E14 Merchant Banking and PE 3 3 0 0 3
Financial Services
5. BA17E15 Security Analysis and PE 3 3 0 0 3
Portfolio Management
6. BA17E16 Strategic Investment PE 3 3 0 0 3
and Financing
Decisions
Stream/ Specialization : Human Resource Management
1. BA17E21 Entrepreneurship PE 3 3 0 0 3
Development
2. BA17E22 Industrial Relations and PE 3 3 0 0 3
Labour Welfare
3. BA17E23 Labour Legislations PE 3 3 0 0 3

4. BA17E24 Managerial Behaviour PE 3 3 0 0 3
and Effectiveness
5. BA17E25 Organizational Theory, PE 3 3 0 0 3
Design and
Development
6. BA17E26 Strategic Human PE 3 3 0 0 3
Resource Management

Curriculum and Syllabus | Master of Business Administration | R2017 Page 4