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Reference Books(s) / Web links:
1 S. H. H. Kazmi and Satish K Batra, Advertising & Sales Promotion, Excel Books, New Delhi, 2001.
2 Julian Cummings, Sales Promotion, Kogan Page, London 1998.
3 E.Betch and Michael, Advertising and Promotion, McGraw Hill, 2003.
4 AishriJefhwaney, Advertising Management, Oxford, 2008.
PO PO1 PO2 PO3 PO4 PO5 PO6
CO
BA19P05.1 1 2 1 2 3 3
BA19P05.2 2 2 2 2 2 3
BA19P05.3 1 2 1 1 2 3
BA19P05.4 2 2 2 1 2 3
BA19P05.5 1 2 1 1 2 3
Average 1.4 2 1.4 1.4 2.2 3
50
