Page 73 - R2017-REC-ECE-UG Syllabus

Department of ECE, REC

2.Vijay Garg , “Wireless Communications and networking”, First Edition, Elsevier 2007.

REFERENCES:
1.Erik Dahlman, Stefan Parkvall, Johan Skold and Per Beming, "3G Evolution HSPA and LTE for Mobile
Broadband”, Second Edition, Academic Press, 2008.
2.Anurag Kumar, D.Manjunath, Joy kuri, “Wireless Networking”, First Ed., Elsevier 2011.
3.Simon Haykin , Michael Moher, David Koilpillai, “Modern Wireless Communications”, First Edition,
Pearson Education 2013.

GE17551 PRINCIPLES OF MANAGEMENT L T P C
(Common to all branches of B.E./B.Tech) 3 0 0 3
OBJECTIVES:
• To provide an introduction to management and types of business organisations.
• To provide the knowledge of planning, strategic management and decision making, their relevance,
methodologies and benefits.
• To provide the knowledge of organizing and human resources management.
• To enrich about the directing and controlling functions inorganisations.
• To provide knowledge on marketing management and international management.
UNIT I INTRODUCTION TO MANAGEMENT AND ORGANIZATIONS 9
Definition of Management – Science or Art – Manager Vs Entrepreneur - types of managers -managerial roles
and skills – Evolution of Management – Scientific, human relations , system and contingency approaches –
Types of Business organization - Sole proprietorship, partnership, company-public and private sector
enterprises - Organization culture and Environment.

UNIT II PLANNING 9
Nature and purpose of planning – planning process – types of planning – objectives – setting objectives –
policies – Planning premises – Strategic Management – Planning Tools and Techniques – Decision making
steps and process.

UNIT III ORGANISING 9
Nature and purpose – Formal and informal organization – organization chart – organization structure – types –
Line and staff authority – departmentalization – delegation of authority – centralization and decentralization –
Job Design - Human Resource Management – HR Planning, Recruitment, selection, Training and
Development, Performance Management , Career planning.

UNIT IV DIRECTING AND CONTROLLING 9
Foundations of individual and group behaviour – motivation – motivation theories – motivational techniques –
job satisfaction – job enrichment – leadership – types and theories of leadership –communication – process of
communication – barrier in communication – effective communication. System and process of controlling –
budgetary and non-budgetary control techniques – use of computers and IT in Management control –
Productivity problems and management – control and performance – direct and preventive control – reporting.

UNIT V MARKETING AND MULTINATIONAL MANAGEMENT 9
Marketing management – marketing mix and strategies – pricing – product – channels of distribution –
promotion – market research.

Curriculum and Syllabus | B.E. Electronics and Communication Engineering | R2017 Page 73