Page 4 - REC :: MBA CURRICULUM AND SYLLABUS :: R2019

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Stream / Specialization : Marketing Management

BA19P01 Consumer Behaviour 1.8 2.2 1.4 2.4 2.2 2 2.2 1.2

BA19P02 B2B Marketing 1.6 1.6 1.6 1.4 2.4 3 2.2 1.2

BA19P03 Retail Management 2 1.8 1.6 1.6 2 3 2.6 2.4

BA19P04 Product and Brand Management 2 2.2 1.6 1.8 2.4 3 2.4 3

Integrated Marketing Communication
BA19P05 2 2.2 1.6 1.8 2.4 3 2.4 3
Strategy
BA19P06 Digital and Social Media Marketing 2 2.2 1.6 1.8 2.4 3 2.4 3

BA19P07 Services Marketing 2 2.2 1.6 1.8 2.4 3 2.4 3

Stream / Specialization : Financial Management
Investment Analysis, Portfolio 2.2 1.2 2 2.4 2 3 2.2 2
BA19P11
Management & Financial Planning
Managing Banks and Financial 2 1.2 1.6 2.4 2.2 3 2.6 2.2
BA19P12
Institutions
FinTech and Blockchain Applications 2.2 1.6 2 2.4 2 3 2.4 2.2
BA19P13
in Finance
Mergers, Acquisitions and Corporate 2.2 1.2 2 2.6 1.8 3 2.8 2.8
BA19P14
Restructuring
BA19P15 Financial Derivatives 2.2 1.6 2 2.4 2.2 3 2.8 2.8

BA19P16 Financial Markets and Institutions 2.4 1.4 2.2 2.4 2.2 3 2.8 2.8

BA19P17 Behavioural Finance 2.2 1.4 2.2 2.4 2.2 3 2.2 2.2

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