Page 45 - REC :: MBA CURRICULUM AND SYLLABUS :: R2019

Subject Code Subject Name (Theory course) Category L T P C
BA19P03 Retail Management FE 3 0 0 3

Objectives:
 To understand the concepts of effective retailing

UNIT-I Introduction: An overview of Global Retailing – Challenges and opportunities – Retail trends in 9
India – Socio economic and technological Influences on retail management – Government of
India policy implications on retails.

UNIT-II Retail Formats: Organized and unorganized formats – Different organized retail formats – 9
Characteristics of each format – Emerging trends in retail formats – MNC's role in organized
retail formats.

UNIT-III Retailing Decisions: Choice of retail locations - internal and external atmospherics – Positioning 9
of retail shops – Building retail store Image - Retail service quality management – Retail Supply
Chain Management – Retail Pricing Decisions. Merchandising and category management –
buying.

UNIT-IV Retail Shop Management: Visual Merchandise Management – Space Management – Retail 9
Inventory Management – Retail accounting and audits - Retail store brands – Retail advertising
and promotions – Retail Management Information Systems - Online retail – Emerging trends .

UNIT-V Retail Shopper Behaviour: Understanding of Retail shopper behaviour – Shopper Profile 9
Analysis – Shopping Decision Process - Factors influencing retail shopper behaviour –
Complaints Management - Retail sales force Management – Challenges in Retailing in India.

Total Contact Hours : 45

Course Outcomes: After completing the course the learner should be able to:
 Apply the conceptual frameworks, theory and techniques to various concepts related to retail management.
Have a thorough understanding of various retail formats as well as of the opportunities and challenges that are

faced by the retail industry.
Contribute effectively to the decision making process in the areas of store location, brand building, pricing,

supply chain management and category management.
Manage effectively the aspects critical to retail stores like space management, inventory, accounts and audit,

building private labels and advertising.
Understand the customer behaviour, the customers’ purchase decision making process and to handle customer

complaints. Will be able to manage the retail sales force effectively.

Text Book (s):
1 Michael Havy,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill, Sixth Edition, 2007.
2 Ogden, Integrated Retail Management, Biztantra, India, 2008.

Reference Books(s) / Web links:
th
1 Patrick M. Dunne and Robert F Lusch, Retailing, Thomson Learning, 4 Edition 2008.
2 Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, Oxford University Press, 2007.
rd
3 SwapnaPradhan, Retail Management -Text and Cases, Tata McGraw Hill, 3 Edition, 2009.
nd
4 Dunne, Retailing, Cengage Learning, 2 Edition, 2008.
5 Ramkrishnan andY.R.Srinivasan, Indian Retailing Text and Cases, Oxford University Press, 2008.
6 Dr.JaspreetKaur , Customer Relationship Management, Kogent solution.

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