Page 12 - 1977 WW
P. 12

8  INTRODUCTION














              GET THE  MESSAGE?  Now  you  can  voice  your
              opinion,  mention  your  favorite  rock  group,  bar,
              school, club, store, car, and motorcycle, and liter­
              ally  contact  thousands.  The  fastest  means  of
              communication was once a telegram, then a  tele­
              phone and  now the telet-shirt.  Many advertisers
              resort to billboards, radio and television commer­
              cials. Stores depend  on  newspaper  ads  with  sea­
              sonal  and  manager  sales  (in  case  anyone  was
              interested in buying a  manager).  Radio is a good
              means  of  advertising  (if  you're  not  huffing  and
              puffing too loudly, after doing the hustle, to hear
              the  commercial).  Magazines  in  doctor's  waiting
              rooms  are  terrific  (except  the  coupons  are  torn
              out). But speaking of getting the message (if you
              went  back  to  the  title)  what's  all  this  got  to  do
              with  Tee  Shirts?  We  are  trying  to  say  that  tee
              shirts  are  fabulous  for  advertising.  Contacts
              thousands of students with vital information like
              V.&S.  Pizza  and  Fonzie  for  president,  tee  shirts
              are  in  style.  On  a  tee  shirt  everyone  gets  the
              message!
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