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oiler girl: an outgoing, amiable, and high-spirited young woman. entrepreneurial spirit and natural instincts for business. What started out
J While many students find themselves following paved paths, Alana as a digital diary told through storytelling turned into a way to explore
Udwin, founder of jollergirl.com, sets out to create her own. Her
my interest in business- with me [Joller Girl] as the brand.” Through
blog seeks to entertain and empower
Joller girls all over the world. The name WRITE ABOUT JUST THAT: GOING the years this small project blossomed into a
powerful medium she uses to motivate others.
took inspiration from her father’s birthplace of OUT ON THE TOWN, TRYING NEW “I hope to inspire my readers to explore new
Zimbabwe, Africa. He used to refer to her and places and try new things. I also want to
her sister as Joller girls. “Being called a Joller THINGS, TRAVELING, EATING AT inspire them to follow through with their ideas
girl growing up inspired me to write about and not care what others might think.” Her
just that: going out on the town, trying new COOL RESTAURANTS” confidence empowers others to pursue their
things, travelling, eating at cool restaurants...” own passions and her get-it-done attitude
Alana taught herself website design through hours of pouring through towards the future reflects the many doors this project has opened for
tutorials on YouTube. After that, it was all about honing her writing skills her. With around 3000 viewers every month, who knows where she’ll
to reach a broader audience. “Creating this blog has really brought out my take this in the future. Wherever it is, there is no doubt it’ll be big.

