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What the industry is saying:




             “Even late Capitalism’s most unvarnished            “Going up that ESG curve does cost money and I
             practitioners have suddenly discovered the merits   think we do need to realise that; it is not a one size
             of a social conscience and now say they won’t       fits all basket. Juniors still don’t have the cash or
             invest in a business that doesn’t have a satisfactory   the head count to be able to make the same moves
             ESG rating. Mining companies have a moral           that the mid-tiers do… and I think you’ll find juniors
             obligation, as well as a commercial reason, to      will continue to move up the curve but not nearly as
             help develop economies and uplift people through    fast as the mid-tiers.”
             investment, skills transfer, opportunity creation   Sally-Anne Layman, director at Perseus Mining,
             and quality of life improvement.”                   Pilbara Minerals and Imdex
             Mark Bristow, Barrick Gold

             “We believe this is a ‘make or break’ moment
             facing our industry and our business. How we
             adapt, operationalise and integrate sustainability
             will define successful mining companies for years
             ahead.”
             Bold Baatar, Rio Tinto



           And, given their sophisticated reading   tion that miners are
         of  marketing  and  communications,  mil-  preparing for the
         lennials require more than motherhood   trend, according to
         statements about what companies are   Blunt.
         doing to prove their ESG credentials.  “It was clear that
           “We are seeing CEOs talking more   people are talking
         openly  about  what  their  companies  are   about ESG in a dif-
         doing  and  the  benefits  they  bring,”  Ch-  ferent way,” he said.
         eveley said. “But, in doing that, they must   “Mark Cutifani lead-
         make absolutely sure they are doing the   ing with ESG and                 “The UK-listed companies know inves-
         right thing.”                       Bold Baatar [Rio Tinto] also having it right   tors  won’t  invest  without  proof  of  ESG
           Butler agreed that millennial investors   at the heart of their presentation was re-  credentials and the LSE is beginning to
         would demand more clarity on  the pur-  vealing. Even Robert Friedland spent an   mandate it,” he said. “What surprised me
         pose of a company.                  hour on stage, all focused on ESG, and   in Cape Town is the focus of private eq-
           “The CEO needs to articulate the pur-  he knows where the money is going.  uity groups on ESG. One leading private
         pose and direction of the company,” he   “It is all tied back to the increasing pres-  equity fund said they increasingly need-
         said. “Companies have done a lot to en-  sure on companies to have a purpose not   ed to see a clear path to compilance with
         hance disclosure but what is missing is   limited to the generation of profits. They   its ESG requirements before investing in
         vision about mining’s role in the world 20   are being pushed by investors, custom-  an unlisted business. That is a big shift
         years from now.”                    ers and NGOs to be more explicit in the   because historically private equity has
           ESG factors have been at the heart of   way they deliver value to stakeholders.  not focused on that.
         a new wave of shareholder activism with   “It is now very clear that you won’t get   “The LME has also started asking for
         investors using their shareholding to in-  the big funds investing in a company   voluntary carbon footprint figures attrib-
         fluence  companies’  ESG  performance,   which doesn’t have an ESG record and   utable to the metal traded back through
         such as the pressure placed on Rio Tinto   covers the basics consistent with bench-  to original extraction and I think it will be
         Ltd and BHP Ltd to distance themselves   marking.”                       mandatory in years to come.”
         from industry lobby groups which dispute   The pace of this evolution could catch   Blunt sympathises with juniors who are
         climate change. Blunt said the practice,   some companies out. The shifts may be   struggling to keep up with the shifting
         already common in the hydrocarbon sec-  manageable  for  majors  who  can  afford   trends. He suggests using the global vol-
         tor, was likely to increase in mining.   to fund entire ESG departments and pro-  untary principles as a good place to start
           “In the oil and gas industry, groups   duce glossy sustainability reports but for   building a corporate ESG identity.
         such as Follow This have been making   smaller companies, the world of ethical   “Juniors can’t skip ESG and there
         themselves known at annual general   investment and corporate purpose can   is  no shortcut  so,  they have to  have
         meetings, often diverting attention from   seem alien after years of telling investors   someone looking at the ESG factors in
         other key strategic messages which   they are doing everything to keep costs   the business. The UN Guiding Princi-
         boards wish to communicate. We antici-  to a minimum.                    ples, for example, are a good frame-
         pate that the mining industry will soon fol-  Blunt said although juniors find it more   work, it is then a question of working
         low as a target,” he said.          difficult to express their ESG credentials,   out  how  relevant  they  are  to  the  busi-
           The Mining Indaba was a clear indica-  it is increasingly vital they do.  ness; a big part of it is information



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