Page 22 - pd299-Nov21-mag-web_neat

coVeR

tion for attention and investors will in- on social media platforms.
vest in companies who they see and “But, the thing to remember is you have
understand.” still got reporting obligations. You can’t make
PR specialist David Tasker’s career statements which haven’t been disclosed to
has spanned the move towards social the market. Companies should always lead
media engagement. He sees such with the announcement and the social me-
platforms as essential to companies dia content should mirror that.
who are wishing to raise their profile “That is the biggest risk, that a company
with investors as conferences and in- will inadvertently release something or not
vestor briefings. disclose it.”
“We’ve seen a significant increase Even if you have the right hashtag or fo-
in the use of social media both from rum, random tweets still may not be enough.
stakeholders learning about compa- Instead, companies are developing often
nies but also for companies to pro- target “Finfluencers”, the market equivalent
mote themselves, whether Facebook, of the social media influencer.
Twitter, LinkedIn, Reddit, WhatsApp or Several ASX-focused “Finfluencers”
others,” Tasker said. “At the start of the have more than 20,000 followers on Twit-
pandemic, most of these groups had ter, meaning any stock they comment or
than 30,000 followers across the globe. 2,000-3,000 members, now they have retweet on can expect to receive a rush of
Are companies capable of managing this 20-30,000. This is a
digital bull ride or are they in danger of be- genuine audience,
ing thrown off as quickly as they jumped on, whether specialist in
regardless of fundamentals? resources, medical
There is no question that social media cannabis, or all-en-
and the rise of the online investment com- compassing.”
munity has opened up new doors to junior However, the
companies in particular. message must be
Where once a presentation in front of 100 tailored to fit the plat-
retail investors could be considered a suc- form.
cessful outing, now companies can project “The way these
the message – theoretically at least – to the audiences consume
entire social media universe. content is vastly dif-
Some executives are still reluctant to en- ferent to traditional
gage with a medium where they don’t have investors,” Tasker
full control over content but it is increasingly said. “They are not
expected that companies have a social me- going to read ASX
dia presence. announcements or
“The motivation is simple, if you’re not on watch long presenta-
social media when your peers are you are tions. So, you have
missing out,” one executive told Paydirt. to create content that
“The profile helps because it is a competi- is easier to consume Both investors and companies are using Twitter to communicate
to the market
Stonks Stocks Stonks Stocks

Tendies: Chicken tenders. Gains Diamond Hands: Being a resilient shareholder
made on securities you hold. and not being frightened
E.g. - I made a tonne of into panic selling during
tendies on this share dips. Holding long term.
E.g. - I’m not selling on iron
ore; I’ve got diamond hands
To the moon: When your security is
making large gains. FOMO: Fear of Panic buying into a share or
E.g. - Lithium stocks are missing out market when large gains are
going to the moon being made. Usually, they
dip after, and you’ve been a
fool.
E.g. - I FOMO’d into uranium
Paper Hands: Having little resilience as a because I thought this would
shareholder. Panic selling be the bull run
when you see a dip.
E.g. - Don’t be a paper handed
coward, hold long for the squeeze

Page 22 NOVeMBeR 2021 aUSTRaLIa’S PaYDIRT