Page 43 - Arkanas Trucking Report Volume 22 Issue 5

Using funds awarded in 2015 ketball’s NCAA Sweet 16 weekend, the trucking that we do, but the real change
from the legislature-enacted Arkansas television commercial made 2,911,000 comes from being a real person, not a
Commercial Truck Safety and Education impressions. During the 2016 holidays, stereotype, inside the industry that our
Program (ACTSEP), ATA was able to ATA ran the commercial again on the friends, family, neighbors, lawmakers
hire a full time safety professional, who, three biggest networks, and it will run know and respect,” Newton said.
in addition to other responsibilities, cre- throughout November 2017 as well. ATA is planning a new commercial
ated and manages the Arkansas Road The video was shared on ATA’s web- and Share the Road video for 2018 to
Team and Share the Road programs. site and social media channels to reach continue the story of safety, progress
Sharing a commitment to highway safe- more than 18,000 online users. and people that move our state and
ty, communication ability and interest “We have done everything we can nation forward and to keep improving
in improving the image of the trucking to help others feel the same fondness for the image of trucking in Arkansas. ATR
industry, thirteen professional drivers
from six different trucking companies
serve as Arkansas Road Team captains,
with four new captains set to begin
their training in the coming weeks.
A branded Arkansas Share the Road
trailer, donated by Utility Tri-State, allows
captains to bring the real thing to schools
and community events around the state.
The captains also starred in a Share the
Road educational video. Pulling from the
Road Team’s own biographies, they are
introduced first as parents, grandparents
and community leaders who are deeply
invested in their hometowns, and who screen
simulation
want safe roads because they want their
own families, friends and neighbors to be
safe every time they share the road with TAKE ON THE FSMA
another vehicle.
In the first two years of the pro- WITH THE NEW
gram, they have visited more than
100 schools throughout the state and STANDARD OF
have more appearances planned for this CLEAN
other events including the Arkansas
Agriculture Education Summer
Teachers’ Conference, the Arkansas
State Fair, Boosters and Big Rigs, and

fall and winter.
But because the Road Team cannot Make a statement with Great Dane’s Everest reefer, the only trailer on
be everywhere, ATA aimed for a wider the market that offers broad-spectrum, 24/7 antimicrobial protection
in its liner for the life of the trailer. Exclusive Microban® antimicrobial
audience in its most intentional image technology fights bacteria, odors and stains, promoting a clean en-
project: a television commercial to reach vironment for your temperature-sensitive deliveries. This breakthrough
viewers in every corner of the state. science now comes standard—because when it comes to safety and
Inspired by Trucking Moves efficiency, we always go the extra mile.
America Forward’s primary message,
ATA produced a 30-second ad that Take on the FSMA with the industry’s most powerful antimicrobial
protection. Let’s go.
shows how trucking moves the economy
and that truck drivers love what we all Learn more at
love — our families. GreatDaneTrailers.com/Everest
The commercial initially ran
thoughout the state on six network Confidential Scientific, Technical Information. Not for Public Release or Dissemination; Not an Offer for Sale.
GREAT DANE AND THE OVAL ARE REGISTERED TRADEMARKS OF GREAT DANE LLC. 702 DMD 0417
affiliated stations. Last year, over a nine
week run including during college bas-

ARKANSAS TRUCKING REPORT | Issue 5 2017 43