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              Tech in trucking























































                     by steve brawner
                       Contributing Writer         “Because all the truckiNg compaNies have this
                                                     data. it’s the oNes that use it that Become
                 “I’m a nerd,” said Chris Rhodes,
              vice president of information services   really successful, aNd the oNes that doN’t
              at USA Truck. When he was a kid,          use it, they’re really missiNg the Boat.”
              he owned an Odyssey 2 video game
              system (think Atari, but with fewer                        —chris rhodes,
              games) upon which he would type       vice presideNt of iNformatioN services at usa truck
              commands into a voice synthesizer,
              and when he graduated to computers,
              he would type in program codes from   “We can read exactly what a truck’s   place, if you’re going too fast. We can
              magazines that he would save on a cas-  doing 24 hours a day, seven days a week,   geofence things so that we know exactly
              sette tape.                        the same thing with a trailer,” he said.   what time a certain point in space is
                 But what Rhodes does now is pretty   “We can tell you if you’re braking too   breached, so yes, we’re 3.4 hours away
              cool.                              hard, if you’re not fueling in the right   from delivery.”

        46                                                                           aRkansas TRuCking RepoRT  |  issue 2 2015
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