Page 46 - ATR 2 2015 web
P. 46
hot jobs for the Cool kids
Tech in trucking
by steve brawner
Contributing Writer “Because all the truckiNg compaNies have this
data. it’s the oNes that use it that Become
“I’m a nerd,” said Chris Rhodes,
vice president of information services really successful, aNd the oNes that doN’t
at USA Truck. When he was a kid, use it, they’re really missiNg the Boat.”
he owned an Odyssey 2 video game
system (think Atari, but with fewer —chris rhodes,
games) upon which he would type vice presideNt of iNformatioN services at usa truck
commands into a voice synthesizer,
and when he graduated to computers,
he would type in program codes from “We can read exactly what a truck’s place, if you’re going too fast. We can
magazines that he would save on a cas- doing 24 hours a day, seven days a week, geofence things so that we know exactly
sette tape. the same thing with a trailer,” he said. what time a certain point in space is
But what Rhodes does now is pretty “We can tell you if you’re braking too breached, so yes, we’re 3.4 hours away
cool. hard, if you’re not fueling in the right from delivery.”
46 aRkansas TRuCking RepoRT | issue 2 2015

