Page 17 - Arkansas Trucking Report Volume 22 Issue 6
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CALENDAR

                                                                                    OF EVENTS




                                                                                JANUARY
                                                                                JANUARY 23
                                                                                ATA BOARD OF DIRECTORS MEETING
                                                                                JANUARY 26
                                                                                NATMI ACCIDENT PREVENTION,
                                                                                MANAGEMENT AND INVESTIGATION
                                                                                COURSE
                                                                                The Victory Building
                                                                                Little Rock, Ark.
                                                                                FEBRUARY
        change in how professional drivers record   has—the kind of food you might have   FEBRUARY 7
        hours of service. Delaying the ELD rule   to invent in a secret laboratory hidden   ATA NEW MEMBER BRUNCH
                                                                                The Victory Building
        will endorse drivers to operate outside of   in Bentonville, Ark.,” said reporter Julia   Little Rock, Ark.
        their current hours of service, and that is   DeWitt.
        simply not safe to the motoring public. The   The results have been interesting.   FEBRUARY 21
                                                                                NATMI INNOVATIVE DRIVER
        industry needs to embrace legal and safe   Walmart’s senior director of sourcing,   RETENTION STRATEGIES COURSE
        operations with ELD use. This issue has   Victor Verlage showed off a yellow-rind   The Victory Building
        been legislated, promulgated, and litigated.   watermelon from the lab. The color,   Little Rock, Ark.
        The time to move forward is now.”   he said, was originally an accident, but   MARCH
            DOT does not yet know who      offers a competitive edge because it’s so   MARCH 1
        launched the boilerplate responses,   easy to identify.                 ATA BOARD OF DIRECTORS MEETING
        but the culprit did plagiarize parts   Employees test new foods in the   MARCH 12 – 16
        of a speech by American Trucking   Sensory Lab, rating everything from   NATMI CDS/CSS CERTIFICATION
        Associations President and CEO Chris   chicken poblano burrito bowls to birth-  COURSE
        Spear when he said to Management   day cake flavored oatmeal.           The Victory Building
        Conference & Exhibition attendees,     If consumers want a sweet and    Little Rock, Ark.
        “This issue has been legislated, promul-  salty snack like the “Tropickle,” they   MARCH 25 – 28
        gated, and litigated. The time to move   won’t be able to find them at Amazon,   TRUCKLOAD CARRIERS ASSOCIATION
        forward is now.”                   and that exclusivity that the lab offers   ANNUAL CONVENTION
                                           could be the key to staying on top of the   Gaylord Palms Resort & Convention Center
                                                                                Kissimmee, Fla.
        WALMART’S SECRET FOOD              grocery empire.
        LABORATORY OFFERS                                                       2018 SAVE THE DATES
        COMPETITIVE EDGE                   TRUCKING CAN BE FUN AND
            A recent Planet Money episode   GAMES IN NEW KID’S APP              MAY 16-18
                                                                                ATA ANNUAL BUSINESS CONFERENCE
        reported Walmart’s newest venture—     Dr. Panda, the world’s #2 paid kids’   & VENDOR SHOWCASE
        inventing food. The popular National   app developer, launched a new app, Dr.   Hot Springs, Ark.
        Public Radio program and podcast vis-  Panda Trucks, for kids to control up to   JULY 12–14
        ited Walmart’s Culinary & Innovation   7 different trucks to customize a con-  ARKANSAS TRUCKING
        Center to try the “Tropickle,” a bright   struction project.            CHAMPIONSHIP
        red pickle infused with tropical fruit   Game designer Onno van Duin    Rogers, Ark.
        punch.                             recognized that kids are fascinated by
            With increased competition from   trucks and that inspired the app in   ence, but as they play they can also
        Amazon in the grocery sector after the   which players use a bulldozer, crane,   learn about the functions of each truck
        Seattle-based ecommerce site acquired   wrecking ball, and four other trucks   and how to construct and design their
        Whole Foods in August, Walmart is get-  to become familiar with the different   very own building. This open-ended
        ting creative to protect its place in the   functions of different vehicles on a con-  game allows for limitless creativity and
        grocery space, Planet Money reports.  struction site.                 encourages storytelling,” shared Tom
            The strategy is to “sell food Amazon   “In Dr. Panda Trucks, kids not   Buyckx, CMO and general manager of
        can’t possibly have—that no one else   only have an exciting and fun experi-  Dr. Panda USA. ATR

        ARKANSAS TRUCKING REPORT  |  Issue 6 2017                                                                 17
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