Page 12 - ATR 3 2012 web 2
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News iN brief,                     ‘firmed up’ relying on reports from   prize at the end of each week of safe
              Continued from page 11             motor carriers that freight demand   driving.
              training.                          ended May on a strong note after more   The catch: Every time the test sub-
                 “If we want to maintain a first-rate   weakness than anticipated earlier in the   jects went five to eight miles per hour
              military, we need to care for our service   month, he said.           above the speed limit, they lost 3 cents
              members while they’re on active duty   “Trucking trends are reflective of   from their prize. And every time they
              and when they return home,” Pryor   an economic environment that is stable,   went nine or more miles per hour above
              said. “This bill is an easy way for us to   not deteriorating,” Hartford said.   the speed limit, they lost 6 cents. And
              support veterans in the workforce.”   Another index that tracks the   now they might have found something
                                                 movement of goods                           that works, after researchers
              lookINg cloSEr aT THE              between manufacturers                       placed a GPS device inside
              NUmbErS                            and consumers is a “good                    cars that gives drivers an
                                                 barometer” of the economy,                  incentive not to speed.
                                                 said Jonathan Starks, direc-                   Researchers found that
                                                 tor of transportation analy-                by placing a small GPS-
                                                 sis at FTR Associates. FTR’s                based device that constantly
                                                 index of U.S. truck loadings                measures the speed of a car
                                                 increased 3 percent to 115.9                against the posted speed
                                                 in April from a year earlier,               limit, drivers will slow
                                                 the highest since 2008,                     down, if paired with the
                                                 based on data from the                      right financial incentive.
                                                 Nashville, Indiana-based                    The devices gave drivers real-
                                                 transportation-forecasting                  time feedback — every time
                                                 company.                                    drivers turned off the igni-
                                                    April’s improvement                      tion, they were informed
                                                 suggests the economy is                     about the “cost” of that trip.
                                                 expanding. “It’s not red-hot,                  Ian Reagan, a traffic
                                                 but it’s not stalling, either,”             safety researcher at NHTSA,
                                                 Starks said, adding that                    thinks drivers slowed down
                 June reports out this month by   annual gains above 5 per-                  because of both the carrot
              the American Trucking Associations   cent would suggest robust                 and the stick – the prize at
              (ATA) and the Association of American   activity. Index growth                 the end of the week for good
              Railroads (AAR) show that freight vol-  exceeded 5 percent between             driving, and the small pen-
              umes are flat, even down slightly, com-  July 2010 and March 2011,             alties for speeding.
              pared to last year. Spokesmen for both   the data show, while gross               Reagan believes insur-
              organizations hinted that the economy   domestic product expanded              ance companies could utilize
              may be slowing down.               an average 2.9 percent                      the tracking devices on driv-
                 However, truck tonnage volumes   year-over-year in the same                 ers who wish to lower their
              are clipping along at a rate that is 4.1   period.                             premiums. Many companies
              percent higher than last year, a respect-                                      currently offer rebates for
              able increase. And rail tonnage, while   gETTINg paId To                       good driving behavior.
              down 2.8 percent, is largely due to a   SloW doWN
              decline in coal transport, arguably good   Speeding is the primary cause of   yoU boyS gET aloNg NoW
              news for all but coal miners, since coal   the deaths of some 12,000 motorists   A federal appeals court has agreed
              is being replaced by cheap shale gas.   each year. Officials have tried many   with Mack Trucks and Volvo Group
              Excluding coal, rail volumes were up   strategies to get drivers to slow down –   North America and ruled that the U.S.
              4.2 percent year-on-year. In particular,   to no avail.               Environmental Protection Agency (EPA)
              there has been a big rise in volumes in   But maybe there’s a way after all.   cannot allow Navistar to make heavy-
              motor vehicles and parts.          Pay them.                          duty diesel engines that don’t meet the
                 In fact, two measures of trucking   That bit of wisdom comes from   agency’s 2010 emissions standards.
              activity signal the industry remains   the National Highway Traffic Safety   The EPA had ruled that Navistar
              steady. Ben Hartford, an analyst in   Administration after a research project   could pay fines and continue to sell the
              Milwaukee with Robert W. Baird & Co.,   revealed that drivers slow down dra-  noncompliant engines. Mack Trucks
              said that the truck tonnage figures have   matically when they are promised a $25                  

        12                                                                            aRkansas TRucking RePoRT | issue 3 2012
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