Page 25 - ATR 2 2014 web

reTaIl role moDel

Tracy Rosser on the importance of Walmart’s customers and drivers

By eric francis
Contributing Writer

When a bright, young Tracy Rosser was about to graduate from college, he had not yet set-
tled on the path to his future. Then he got a cryptic yet prophetic bit of advice from a professor
who looked him in the eye and said just one word: “Trucking.”
Okay, so maybe it wasn’t exactly like that scene from “The Graduate.” But as a senior at the
University of Alabama he really did benefit from some useful professorial advice on a day when
employers were on campus interviewing prospective new hires.
“I had a finance professor that asked the students in his class that day, ‘How many of y’all
are interviewing with these trucking companies?’” Rosser recalled. “Nobody raised their hand.
He said, ‘Y’all need to go interview with some of these trucking companies and I’ll tell you why:
There’s always going to be a need to move something from A to B.’”
Rosser took that advice and wound up with a job offer from Poole Truck Lines—a part of
the Landstar group, and now owned by Schneider—which ran just over 1,000 trucks, dry vans
and flatbeds out of its Evergreen,
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aRkaNSaS tRuckiNg RepoRt | issue 2 2014 25