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“i would Tell you, mosT of The iNdusTry is more ThaN happy To
                  share aNd does NoT View safeTy as proprieTary. we doN’T TalK abouT
                   cusTomers, raTes or sTraTegy, buT we will TalK abouT how To maKe
                  highways safer, maKe The iNdusTry beTTer parTNers wiTh The public.”

                     —greer woodruff, sVp-corporaTe safeTy aNd securiTy, J.b. huNT TraNsporT



              enjoy watching him play and excel and   without him.”                 hour,” he said. “There’s research going
              getting to know the other players and   In his years working on safety   on to determine the cost-benefit of gov-
              families on the team.”             for J.B. Hunt and, more recently, with   erning commercial motor vehicles.”
                 The Woodruffs are active in their   the Trucking Alliance’s efforts in   What that top speed should be is
              neighborhood group and their church,   Washington, D.C., Woodruff has taken   debatable, he acknowledged, and one
              Fellowship Bible in Lowell. He has been   to heart two of the great revelations   that needs to find broad agreement
              on mission trips to Haiti and Ghana   about safety within the industry. The   within the industry. Finding that con-
              with the church, and the younger sons   first of those is there’s no point in keep-  sensus will be the challenge. “I think
              will be making mission trips this year   ing safety’s best practices a secret.   the industry’s position now is looking
              (their parents will take the opportunity   “I would tell you, most of the   at 65 mph as the maximum governed
              to go skiing). Through a ministry called   industry is more than happy to share   speed,” he said. “I don’t disagree with
              Wet Cement, Amy works with a pre-  and does not view safety as proprietary,”   that. But again, I think speed could be
              school girl who stays with the family   Woodruff said. “We don’t talk about   debated; whether or not we should use
              one day a week, and Woodruff says he   customers, rates or strategy, but we will   the technology available on commercial
              feels fortunate to be able to be part of   talk about how to make highways safer,   vehicles today at low or no cost, I think
              that with her.                     make the industry better partners with   we ought to agree.”
                                                 the public. We do collaborate a lot.”  There are other federal issues:
              NaTIoNal INflUENCE                    The other revelation, which some   Increasing the minimum level of
                 Lane Kidd, ATA president, says   of his industry colleagues were a little   liability insurance a carrier should
              Woodruff’s dedication to safety is evi-  slower to accept, is that there is such a   be required to carry from the current
              dent when looking at his recent work   thing as a good government regulation.   $750,000 to something considerably
              with the Trucking Alliance, a coali-  “I noticed there were a lot of people   higher and allowing a trucking com-
              tion of five trucking companies (J.B.   who were being very reactionary to   pany to utilize hair testing rather than
              Hunt Transport, Schneider National,   what the government regulations were.   relying on a urinalysis for drug testing
              Maverick Transportation, Knight    I don’t like always being on defense; I   should be recognized by the federal
              Transportation and Fikes Truck Line)   want to play offense sometimes. So I   government, which it currently does
              that were successful last summer in   began to think about what the areas   not do.
              pressing for federal legislation that will   were where we need to tell the govern-  Woodruff believes firmly that by
              require electronic on-board recorders   ment how they can help us, and let’s   constantly finding ways to improve the
              (EOBRs) on all commercial trucks by   stop waiting on them to tell us what we   quality of drivers, the transportation
              2015.                              need to do.                        industry will see its safety record and
                 “Greer was a primary force in      “The Alliance is now working on   public reputation improve in step.
              building the momentum we needed to   five major safety initiatives but the   “The fact is,” he explained, “my
              pass the EOBR mandate,” said Kidd,   EOBR mandate is a key to improving   family shares the road with our drivers
              who also serves as the senior manager   safety in the industry,” he said.   and the drivers of all the other trucking
              for the Alliance. “He has credibility   Woodruff also believes the indus-  companies, just like every other mem-
              with safety groups, with the DOT and   try must slow down its speed on the   ber of the public does. I have a vested
              with the companies that make elec-  nation’s highways. “It’s foolish to allow   interest to not only make my company
              tronic logging devices. He was actively   a commercial motor vehicle that will   as safe and profitable as it can be, but I
              engaged in working with them to keep   power 80,000 pounds of cargo weight   also want the highways as safe as pos-
              everybody on the same page. I’m not   on our highways to roll off an assembly   sible for my family and everyone else’s
              sure we would have been successful   line [and be able to] go 90 miles an   family, too.”


        30                                                                            arKanSaS truCKing report | issue 1 2013
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