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S TAT VIE W

E-commerce: Growing Percentage of

Total Retail, Especially at Holidays

E-commerce: growing percentage of total retail, especially at holidays

In Jan. 2018, the National Retail Federation released its data that holiday sales during Nov. and Dec. 2017 in-
In Jan. 2018, the National Retail Federation released
breaking year particularly for e-commerce which requires
creased 5.5 percent and showed the strongest gain since the Great Recession. That includes online and non-
its data that holiday sales during Nov. and Dec. 2017 a particularly heavy lift from LTL and parcel carriers.
store sales, which were up 11.5 percent over 2016, and Cyber Monday was the largest online shopping day
increased 5.5 percent and showed the strongest gain since According to the National Retail Federation, more than
in history. This year’s holiday season is likely to be another record-breaking year particularly for e-commerce
the Great Recession. That includes online and non-store half (54 percent) of shoppers made purchases online
which requires a particularly heavy lift from LTL and parcel carriers.
sales, which were up 11.5 percent over 2016, and Cyber between Thanksgiving and Cyber Monday 2018. And for
Monday was the largest online shopping day in history. the first time ever, online Black Friday sales exceed
According to the National Retail Federation, more than half (54 percent) of shoppers made purchases online ed
between Thanksgiving and Cyber Monday 2018. And for the first time ever, online Black Friday sales exceeded
This year’s holiday season is likely to be another record- brick-and-mortar sales.
brick-and-mortar sales.
E-commerce sales kickoff holiday shopping strong
THANKSGIVING BLACK FRIDAY CYBER MONDAY
$3.7 $6.2 $7.9

Source: Adobe Analytics
E-commerce Sales (Percentage of Total Retail Sales)

Source: Census Bureau, American Transportation Research Institute ATR
Source: Census Bureau, American Transportation Research Institute

52 Issue 6 2018 | ARKANSAS TRUCKING REPORT