Page 38 - ATR 2 2020 digital
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read to the jurors, it won’t trigger anger.
                                                                                    As with drivers, a poorly prepared safety
                    (IF) YOU CAN FIND SOMETHING TO MAKE THE                         director also will trigger anger.
                    JURY MAD, YOU DO IT,” HE SAID. “AND IF YOU                         “(If) you can find something to

                     HAVE YOUR COMPANY REPRESENTATIVE ILL-                          make the jury mad, you do it,” he said.
                  PREPARED FOR THAT DEPOSITION, GUESS WHAT?                         “And if you have your company repre-
                                                                                    sentative ill-prepared for that deposition,
                  YOU’VE JUST HANDED ANOTHER ZERO TO PUT AT                         guess what? You’ve just handed another
                               THE END OF THAT VERDICT.                             zero to put at the end of that verdict.”
                                                                                       Triggers can be trial-related, like
                   —GREG JONES, ATTORNEY, WRIGHT LINDSEY JENNINGS                   a bad venue. Some counties are worse
                                                                                    than others, while some are better
                                                                                    than they have been in the past. Saline
                                                                                    County once was a tough place to
              are about the “evil company.” Today,   is what Jones called an “unnecessary   defend against personal injury cases.
              Jones said, “What’s on trial is the com-  self-damning safety manual.” Some   Now, it’s not so bad. Whether or not
              pany. What’s on trial is the organiza-  manuals in seeking to scare drivers into   a county is a bad venue for defendants
              tion. Why? Because it’s a lot easier to   driving safely hand ammunition to   might depend on its political makeup,
              trigger that anger at a big monolithic   plaintiff’s attorneys. A manual might   but not necessarily. A large Republican
              company than some poor guy who’s   say drivers must not use a cell phone   population might seem to be friendlier
              driving a truck.”                  under any circumstance but then add   to business defendants, but not if jurors
                 Triggers involving the company   they can use a hands-free device if   are Republicans because they’re anti-big
              include dangerous equipment, such   necessary. Jones said plaintiff’s attor-  organization. After all, many trucking
              as bad brakes or bad lights in a night-  neys will focus only on the prohibition   companies are big organizations.
              time setting. Lost or destroyed evidence   against cell phone use. Manuals need to   Defense attorneys must do their
              also will trigger anger. Another trigger   be written so that if only an excerpt is   jobs well to prevent trial-related triggers


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