Page 5 - ATR 3 2022 digital
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IN THIS ISSUE
VOLUME 27 | ISSUE 3 2022
FEATURES
COVER STORY
COWBOY WISDOM 30
Michael Barr, president of JM Bozeman
Enterprises, talks ranching and reputation
By Deana Nall
CAPITOL WATCH
CONSUMERS PIVOT: LESS
GOODS, MORE SERVICES 18
Stephens analyst predicts a freight
recession is 'almost unavoidable'
By Steve Brawner
TRADE SECRETS
LEAD GENERATION: WHAT THE POPULATION
REVEALS ABOUT POTENTIAL JOB CANDIDATES 22
Experts discuss strategies and solutions for addressing
workforce shortages at ATA conference
By David Monteith
DIY SUPPLY 39
How two companies are building their own workforce
and equipment supply to address industry shortages
By Dwain Hebda
ATRI STUDY: ACTUALLY, ELECTRIC
TRUCKS NOT ‘ZERO EMISSION’ 42
DEPARTMENTS New research reveals today’s electric vehicles bring
a lot more challenges for only a little less carbon
Up Front: by Shannon Newton 7 By Steve Brawner
They Said It 9
News in Brief 10 SCENE AROUND
New Members 12 GAME PLAN FOR SUCCESS 46
Calendar of Events 14 Recap of the 2022 ATA Annual
Advertiser Resource Index 15
Council Quarterly 28 Conference & Vendor Showcase
By ATR Staff
Insider Trucking 53
Stat View 56
The Last Word: by Sec. Solomon Graves 58
PHOTOGRAPHY ON THIS PAGE AND COVER BY JOHN DAVID PITTMAN
ARKANSAS TRUCKING REPORT | Issue 3 2022 5
