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T.H.E. GUIDE 2017

James Byun, Global Vice President, Auto

James Byun is Global Vice President of Auto for Gracenote responsible for delivering next-
generation automotive infotainment systems to carmakers worldwide. Prior to joining Gracenote,
James was VP and GM of the Automotive group at SiriusXM where he worked with top tier
AUDIO UNIVERSITY automakers to integrate advanced technologies including Telematics and connected vehicle services.
James has an investment banking background having worked at Lehman Brothers in New York,
specializing in M&A in the telecommunications and media industries. He received his B.A. from
Brown University.

Ted Cardenas, Vice President of Marketing, Pioneer

Electronics (USA) Inc.

As vice president of marketing for Pioneer’s Car Electronics Division, Ted Cardenas is responsible
for overall brand strategy, sales initiatives, promotional activities and advertising. Ted began his
more than 18-year career at Pioneer as a product specialist, providing training and support for
car and home electronics dealers and in 1997 he was promoted to district sales manager, covering
the Northwest Territory. In 2000 Ted moved to Pioneer’s headquarters in Long Beach, Calif. and
became brand manager for the mobile business group’s marketing division. In 2007, he moved into
a management role within Pioneer’s product planning department, working closely with Japanese
engineers and design teams across all U.S. mobile electronic product lines. In February 2009, he
became director of marketing to help promote the category through advertising, public relations
and sales promotions. In early 2012 Ted was promoted from director to his current role as vice president of marketing.
Since 2007, he has been an active member of the CEA Automotive Electronics Division Board.

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