Page 4 - 180560 Digital Marketing Brochure

20 lakh jobs in
The Digital India by 2020

Welcome to a world that will
not be there tomorrow. Marketscape Average salaries of
It will have changed by the *
time you say ‘digital’. It will Your future play eld Rs. 3 lakhs annually
‘DIGITAL IS version. It will have updated its up from 15% to 24% **
have upgraded to the next
Digital media spends
software. Transformed itself to
the next big tech revolution.
THE FUTURE. The digital world today is not a India is one of the fastest growing digital And digital media spends will increase

dream. It is a reality staring us
markets globally and the scope for Digital
exponentially from 15% of the total advertising
in the face, with limitless
IT’S possibilities and countless Marketeers will only get bigger and better in turnover to 24% by the same time.
the years to come. It is expected that the
avenues of success. It is
It is a world that is beckoning to young
Digital Industry will produce more than 20
dynamic. Forever
marketing minds, to come and crack open its
lakh jobs in India by 2020. With the industry
transforming, adapting and
HERE. throwing up new surprises. As projected to grow at 32% CAGR (compound potential goldmine. With average salaries
annual growth rate), the net volume of the
ranging anywhere in the region of Rs 3 lakhs
terabytes of data get
annually*, it’s a huge opportunity waiting to be
business is slated to rise to Rs 18,986 crores
consumed every nanosecond,
by the next decade.
logged into.
the mathematics of it all is
IT’S staggering.
The stupendous progress has
its own demands and
NOW.’ challenges. How to identify
your consumer with a pinpoint
accuracy, how to talk to them
amidst a cacophony of voices,
and how to get heard.
Strategy at the speed of The
thought is the mantra of
success. And high-speed
professionals are the need of
the hour. Digital

In this ever-changing
marketscape, it is important to
arm yourself with the right Landscape

career tools. The Advanced &
Postgraduate Programmes
in Digital Marketing and
Branding at NIIT are just the
ammunition you need. They
There is an urgent need for real talent in our industry will equip you with the ability Total Population 133.5 Crores Indians spend 28 hrs
on mobile vs 4 hrs
when it comes to marketing for this digital generation. to think on your feet, shoot on TV per week #
Today, in the age of connected lives and landscapes, from the hip and hit your Internet Users 46.2 Crores
the rules have changed, and demand a different level of target like a bolt of digital Active Social Media Users 19.1 Crores social media platforms like
Highest number on
skill sets to understand, gauge and even predict lightning, the same speed at Facebook @ 25 Crores #
trends of tomorrow’s consumers, while having the which the world is moving. Active Mobile Social Users 16.7 Crores
basic fundamentals in place. Only those with these So, move with it. largest user base th
India is the 5
skill sets will flourish. Groove with it. of mobile apps #
And learn how to make
Manan Shah yourself a name in this # Social and Hootsuite report
Director - Marketing, Truecaller ever-changing stratosphere
of digital innovation.
*As per industry standard
2 DIGITAL MARKETEER 3
**Economic Times