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Tracking products during the the use of blockchain to implement eu/newsr oom/news/o v er-
delivery phase is essential not complete traceability of tea right %E2%82%AC100-million-worth-of-
only to ensure the products are on from the plantation stage till the fake-food-and-drinks-seized-in-
time but tracing these additional time it is sold to the buyer. latest-europol-interpol-operation
variables to help eliminate potential
product damage or food spoilage in CONCLUSION 2019, November 20: Cops bust
transit-preventing recalls and lost Authenticity and Supply chain fake cumin manufacturing gang.
revenue. traceability will be amongst the Retrieved from Times of India
top food industry trends in the https://timesofindia.indiatimes.
BLOCKCHAIN - GLOBAL EXAMPLE coming years. It doesn’t mean that com/videos/city/delhi/cops-
Cargill (one of the largest food every food company will hurry to bust-fake-cumin-manufacturing-
manufacturers) set a great example implement traceability; this period is gang-main-accused-arrested/
by debuted a blockchain pilot still for early birds. But the demand videoshow/72145357.cms
program that allowed consumers to for radical transparency is growing.
track where their turkey originated. Consumers have the right to be 2019, November 7: Counterfeit cases
This program, in select markets, delivered the quality of the product up by 15 percent in 2019: ASPA.
allowed consumers to enter an they were assured of and paid Retrieved from Hindu Business Line
on-package code at the website for. Thus consumers and retailers https://www.thehindubusinessline.
HoneysuckleWhite.com to access should demand that the products com/news/counterfeit-cases-
the farms’ location - state and they purchase and sell are what they up-by-15-per-cent-in-2019-aspa/
county. They were even able to purport to be. Consumers — especially article29909080.ece
view the family farm story, see Millennials and those even younger
photos from the farm, and also read — are acknowledging sustainability Cargill’s 2018 Palm Oil Report and
a message from the farmer. This and ethical production, but at the 2019/2020 Action Plan. Retrieved
example shows how blockchain same time, don’t trust brands. End- from Cargill website https://www.
can work to keep secure records of to-end traceability information can cargill.com/doc/1432144706116/
a product’s complete provenance, provide trusted proofs about the cargill-2018-palm-report.pdf
create transparency, and build processes of their favourite brands.
consumer confi dence. For the betterment of general human 2019, October 30: Tea Board of India
wellbeing, the loopholes in the considers using blockchain for
Cargill is also making progress by system must be plugged in and the end-to-end traceability. Retrieved
increasing traceability across their ecosystem is made less vulnerable from token post-https://tokenpost.
global palm oil supply chain. In India, to counterfeiting. com/Tea-Board-of-India-considers-
traceability to the mill level has using-blockchain-for-end-to-end-

grown significantly in the last four References: traceability-3957
years – from 0% in 2014 to 90% by the 2019, June 21: Over € 100 million
end of 2018. worth of fake food and drink seized
in the latest Europol Interpol
The tea industry has also been operation. Retrieved from: Europol * Author is is the President of the
struggling in this respect, so the Authentication Solution Providers’ Association.
Tea Board India is also considering https://www.europol.europa.

Food Marketing & Technology 41 February 2020