Page 151 - SYU Prospectus

Business Administration

Structure / Concentrations
Required courses in all four years of the programme ensure that graduates will have a thorough
grounding in the core aspects of business and management. Students may maintain this broad-based
approach in their choices of business electives or choose their electives from one (or two) of a cluster of
courses. There will be five such concentrations (each 12 credits) available: i-Entrepreneurship, Financial
Services & Planning, Marketing, Human Resource Management and Corporate Governance.

Suggested Electives for the i-Entrepreneurship Concentration
Digital Entrepreneurship, eBusiness Management, Electronic Customer Relationship Management
(e-CRM), Internet of Things

Suggested Electives for the Financial Services & Planning Concentration
Estate and Retirement Planning, Hong Kong Taxation and Planning, Investment Analysis and Portfolio
Management, Insurance

Suggested Electives for the Marketing Concentration
Internet and Social Media Marketing, Consumer Behaviour, Advertising Strategies and Design, Public
Relations Disciplines

Suggested Electives for the Human Resource Management Concentration
Performance and Compensation Management, Training and Development, Asia Pacific Management
Issues, Industrial Relations and Labour Law

Suggested Electives for the Corporate Governance Concentration
Contemporary Issues in Corporate Governance, Corporate Secretaryship, Hong Kong Taxation &
Planning, and Company Law

Professional Recognition

Hong Kong Institute of Human Resource Management (HKIHRM)
Students of BBA programme with Concentration in Human Resource Management are
eligible to apply for Student Membership and its graduates are eligible to apply for Associate
Membership.

Hong Kong Institute of Chartered Secretaries (HKICS)
Graduates of BBA programme with Corporate Governance Concentration will be granted
exemption of 4 subjects under Professional Programme Part One of the International Qualify
Scheme (IQS) of HKICS.

Institute of Financial Planners of Hong Kong (IFPHK)
Graduates of BBA programme with Financial Services and Planning Concentration will
be granted exemptions in the CFPCM Certification Education Program of the Institute of
Financial Planners of Hong Kong (IFPHK) on the following three courses through transcript
review:

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