Page 63 - SYU Prospectus

General Education

digital and communication technologies and devices have influenced human lives and altered
human behaviour, especially among the younger generation. Young people are “digital
natives” who have grown up with rapidly changing digital and communication technologies.
The aim of this course is to introduce to students the positive psychological aspects of media
and encourage them to use digital and communication technologies to explore their areas of
interest and gain new expertise. In addition, the negative aspects of technology use will be
constructively discussed. Students will learn key concepts from media psychology that can be
used to support their positive development. They will also participate in game-based activities
and in-class Talents, Enlightenment and Development talks to help them to reflect on and
explore their potential through interaction with media technology.

GEB 107 Predicting Human Behaviour with Big Data
1 Term; 3 Credits
People increasingly rely on the internet and apps to support our everyday activities, and
everything we do generates data – whether buying food at the supermarket, purchasing movie
tickets online, or shopping on online stores. This data is opening up a new era for our
understanding of human behaviour.
This course will help students understand and unlock the power of these new datasets.
Students will gain an overview of the state of the art in big data research across a range of
domains, including business, economics, and health. This course also aims at providing
students better understanding with the use of data in daily life. Students will learn how to
rigorously analyse arguments and predictions. This course addresses not only the concept of
data analysis, but what each person can do to improve their ability to solve problems with
data.

GEB 201 International Communication in Digital Age
1 Term; 3 Credits
This course provides students with broad knowledge on current development of interna-
tional media as well as the phenomena relevant to global information flows in the age of
digitization. It introduces key concepts and theories of international communication, discusses
the trend and dynamics of cultural globalization and cultural flows, explains the importance of
political and economic infrastructures in international communication, and the realization of
international communication in dimensions such as foreign policies, public relations and
advertising.

GEB 202 Getting People to Say Yes: Negotiation and Mediation
1 Term; 3 Credits
This course aims to introduce to students some basic negotiation and mediation princi-
ples, concepts and skills in the context of dispute settlement. Students will be given an
overview of legal, psychological and communication principles that impacts the negotiation
process in a dispute, and experience these through engaging in a series of applied activities.

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