Page 7 - DAM Catalog 2020

TRENDS ARE MADE.

NOT FOLLOWED

We are dedicated to creating new trends that emerge through innovating tackle

and the way we think about fishing. We have done it many times before by
incorporating strong product development in relation to targeted marketing efforts
across printed and online media.

INNOVATION IS KEY

The word “innovation” has been used countless times to describe a company or
a product. We know that innovation comes from finding the gaps in the market,

where innovation is needed, and retailers can benefit most efficiently. In the past
decade, Svendsen Sport has been yearly appointed several industry awards,
claiming our mission on innovation.

EVERY BRAND HAS

A PURPOSE

Every brand has their own unique purpose. Svendsen Sport wants to provide a
complete range of products that reach the most of our potential customers, by

having brands that target specific species, specific fishing methods, specific fish-
ing situations and specific areas. We do not have all target groups under our
umbrella, but we do target the most beneficial ones, so retailers get the most out
of their partnership with Svendsen Sport.