Page 3 - PL Issue 12, 2019

Promote

We partner with several radio and TV stations and get a lot of free media
coverage with different morning news teams. We also make sure our
event is on every community calendar and magazine in the city. Jim

Hosting an event takes a lot of
promotion. We do radio and leverage
our Best Rewards email list to get the
word out. Social media is also great for
building hype for your event - the more
creative you get the better. Pat

Learn

I saw my staff really shine when we
started doing EggFest events and it was rewarding to see them step up. When you are in
the thick of event planning, you realize that it doesn’t come together in a few days or with a
few people. It takes a team effort so don’t be afraid to

delegate and give your staff added responsibility. Jim
Special events aren’t limited to
We used to always have free events, but we started EggFest. Talk to your Consumer
charging for EggFest. At first, it was hard and we Marketing Specialist to identify an
questioned if we were doing the right thing. In the end, event that’s right for your store.
it showed customers that we were really engaged in the
event and that it was a big deal. Pat Cooking Class

Charity Build Craft Night

Customer Appreciation/
Anniversary

Holiday Open House

Ladies’ Night

Pet Adoption Day

Safety Education