Page 2 - Profit Lines: Issue 12

A Deeper Connection with Customers

At Do it Best, we know that independent businesses
like yours are a community’s real strength. They
create jobs, generate revenue, and foster a vibrant
culture. That’s why we partner with Independent
We Stand. Their work is all about connecting locally
owned businesses with consumers who understand
and appreciate the value that local operators bring to
their community.
Independent We Stand seeks to celebrate small
business successes by tapping into the buy local movement so it is more accessible to store owners. With our
support of Independent We Stand, you can take advantage of these great resources.

Locals Only Search Engine & Mobile App

Consumers are searching online and on mobile devices for local goods and services. At least
four in every five consumers use the Internet to find local businesses. What’s more, 50 percent
of consumers who conducted a local search on their smartphone visited a store within a day.
Through Independent We Stand, you receive a listing in their Locals Only search engine and
mobile app, complete with contact info, a website link, and a logo. This listing helps put your
business where local-minded consumers will find it, whether they’re searching on a computer,
tablet or smartphone. For help editing your listing, email info@independentwestand.org or call
888.787.8497.

Downloadable Marketing Materials LOG IN AND THINK LOCAL

Creating social media posts and gathering marketing assets might As a Do it Best member, accessing the
seem daunting and time consuming. Independent We Stand offers great resources offered by Independent
seasonal and professionally designed marketing We Stand is free and easier than ever.
materials that provide you with a free and easy way Visit IndependentWeStand.org and look for
to promote the localness Business Member Login in the upper right
of your business. As more hand corner of the screen. Your username
and more consumers look is your store number and your password
for ways to support small is your zip code. If you signed up on your
businesses, using buy local own and are having trouble remembering
promotional resources your password, you can call the Dealer
throughout your store can Activation Helpline at 888.787.8497.
help customers get to know
you and your business better.
To explore the available flyers,
social media graphics and more.

On the cover: On Independent We Stand’s recent Great American River Road Trip, they made a stop at Holmes Building
Materials and sat down with John and Matthew Holmes to learn about their independent spirit and success.