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Good wine takes on the world

      Vinexpo, wine fairs for professionals

There are five main characteristics in a good                               sation, Vinexpo
wine: appearance, bouquet, taste, the quality
of the name……and the opinion of the experts.                                Overseas, stages
Of course, taste reigns supreme. Isn’t that what
the gourmet truly appreciates? However, as                                  fairs in newer mar-
Jacques de la Palice once put it: to enjoy it, you
need to get to know it. Getting to know wine                                kets with Vinexpo
is point of most wine fairs, and this is a pur-
pose that the renowned exhibition, Vinexpo,                                 Asia-Pacific in
promotes to the status of an international
event. That’s why the Director General of                                   Hong Kong beco-
Laurent-Perrier in Switzerland, Guillaume
Deglise, a well-known figure throughout                                     ming an increasin-
Switzerland amongst the champagne-drinking
cognoscenti, has taken over the management                                  gly popular event.
of this unique wine fair.
                                                                            The 2014 fair ran
Started in 1981 in Bordeaux, Vinexpo has in
record time become the essential industry fair                              from 27 to 29 May
amongst wine and spirit connoisseurs. It still
takes place in Bordeaux every other year. At                                with exhibition
the last show there were around 2400 exhibitors
from 150 countries and a total of 48,000 visitors.                          space of 15,000 sq m.
In the intervening years, the subsidiary organi-
                                                                            In Asia, the keen

                                                    Guillaume Deglise, CEO  interest of wine

                                                                            enthusiasts and

                                                    professionals was so strong that the organisers

                                                    enlarged the exhibitor area by 50%. Guillaume

                                                    Deglise, well-versed in the international wine

                                                    markets, now assumes full responsibility at

                                                    Vinexpo and Vinexpo Overseas. The dynamic

                                                    development of shows in Bordeaux, Tokyo and

                                                    Hong Kong couldn’t be in better hands.

                                                                            Philippe Lamballe

                                                    www.vinexpo.com

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