Page 138 - cig'art 32 en
P. 138
LIFE STYLE
Citroën C4 Cactus
A way of life
Could it just be ingenious marketing? Or a ger comfort and security too. The creativity
revolution in the car world? The Citroen
Cactus is showing the way. isn’t just in the design but also in two inno-
Citroen’s new SUV is an example of its moto- vations. The high beam headlights integrated
ring ingenuity. What’s the big idea? More than
anything, it’s to offer customers what they above the regular headlamps and the famous
need. In producing a low-cost car, the famous
car manufacturer knows what it’s doing. air bump - the lateral shock-absorbing panels
Forget about extras ! Citroen gets down to
business. And with that comes real passen- that run along the flanks of the car. Specially
coated, they are touch-sensitive to protect the
doors when opening and closing. And to
replace them costs less than 200 francs. That’s
a great value idea and an incredible marke-
ting tool. These magic touches transform a
boring car into an exciting avant-garde
vehicle. Inside, all the functions for driving,
navigation, radio and connectivity are incor-
porated into a touch screen. In fact, the true
innovation is really in the three petrol engines
(75 – 115 horsepower) and the two diesel
motors (92 and 110 hp) but these won’t make
your tyres squeal when you accelerate.
Precision steering and flexible suspension
contribute to a relaxed driving experience.
The acceleration even feels a little old-fashio-
ned. But this is without doubt the real revo-
lution of this Cactus – taking your time.
It’s a way of life. Ollivier Broto
www.citroen.ch
136
