Page 54 - Rich Dad's Increase Your Financial IQ: Get Smarter with Your Money

Quitters Rarely Win

There is a young man who worked for me a few years ago. He was very
bright, charming, had his MBA, and earned a lot of money. In his spare
time, he and his wife tried many business ventures. They tried real estate,

and failed. They bought her a small franchise, and failed. Then they bought
a nursing home, and nearly lost everything when patients died
unexpectedly. Today, both are back at work with high-paying jobs, but an
unsettling feeling of inadequacy.

The reason I mention this young couple is because they failed to learn.
They let the learning process beat them. When the going got tough, they
quit. While it’s commendable that they tried new ventures, they stopped
when their problems seemed too big to be solved. They failed to push

through their failure and learn from their mistakes. They failed to realize
that the process, not the money, made them rich.
One of the toughest lessons I had to learn from my rich dad was to stick
with the process until I won. When I ran into trouble at Xerox because I

could not sell, I wanted to quit. Because I could not sell, I was not making
money. In fact, it was costing me more to live in Honolulu than I was
earning. Rich dad said, “You can quit when you win, but never quit because
you’re losing.” Not until 1978, after becoming the number one salesperson

for Xerox, did I quit. The process had made me richer, both mentally and
financially. By overcoming my problem of not being able to sell, I was able
to overcome my problem of not making money.
While working at Xerox I started my nylon wallet business in my spare

time. In 1978, I went full-time into my wallet business. The business took
off, and then failed. Again, I wanted to quit; and again, rich dad reminded
me that the process is more important than the goal. Many times he
reminded me, while I was deeply in debt, without much money, that if and

when I solved this problem, I would never need money again. I would know
how to build a business, and I would be a little more financially intelligent.
But first I had to solve the problem in front of me.

Too Much Money