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10                                     Meredith L. Weiss and Faisal S. Hazis

                     Beyond breadth in topical foci, we also sought a mix of approaches to the
                  study of elections.  e chapters employ a mix of methods, from statistics to
                  ethnography, and extend beyond the conventional ambit of political science.
                  We let the nature of the research question and the academic background of
                  the researcher determine how each contributor approached their analysis.  at
                  said, the chapters in Part I, which home in on voting trends in GE14, rely
                  largely on quantitative data, allowing both a macro look at election results
                  as well as an examination of speci c segments; other chapters rely more on
                  qualitative data and the nuance these allow, or combine both quantitative and
                  qualitative approaches.
                     We  seek  with  this volume  not  merely  to  tell  the  story of a Malaysian
                  election—however consequential a moment it was—but rather, to use this
                  election as an entry point into core debates about Malaysian political ideas,
                  identities, and behaviour. Our goal is a volume of interest to scholars of other
                  electoral-authoritarian or transitional regimes.  Toward that end, we have
                  organized the volume into three parts.  e  rst part, including contributions
                  by Ibrahim Su an and Lee Tai De on how best to interpret the results overall,
                  Faisal Hazis on the conditions that led to the dominant party’s fall among
                  Malay voters, Helen Ting on cross-ethnic vote-pooling and the implications
                  for ethnic-minority voters’ choices, and Johan Saravanamuttu on the rise
                  of Pakatan Harapan, o ers a substantially quantitative assessment of what
                  happened: who voted how, and what patterns and trends the data reveal.
                      e second section digs deeper, for a more qualitative assessment of
                  key issues, campaign strategies and mobilization. Here we have analyses by
                  Ross Tapsell of parties’ adoption of ‘big-data’ tactics for microtargeted voter
                  outreach; Haris Zuan on changing modes of political participation among
                  Malaysian youth and how parties have pursued that critical bloc; Ahmad
                  Fauzi Abdul Hamid and Che Hamdan Che Mohd Razali on the extent to
                  which racial and religious identities and interests (still) drive mobilization and
                  voting, across Malaysian communities; David Kloos on the speci c challenges
                  faced by Malay-Muslim women running on Islamist platforms, as they juggle
                  expectations of projecting both professionalism and maternalism; and Hew
                  Wai  Weng on the varieties  of political Islam  that parties promote among
                  di erent  segments  of  the  Malay-Muslim  community.
                     Finally, we look to the future, to consider where Malaysia is going and, more
                  systematically, what this case suggests. First, as the new Malaysian government
                  embarks upon reforms, Wong Chin Huat probes whether  rst-past-the-post
                  voting is appropriate to ethnically plural polities such as Malaysia, even if
                  cleansed of malpractice such as gerrymandering and malapportionment.
                  Meredith Weiss then concludes the volume by asking what actually constitutes





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