Page 19 - Company Style Guide (Final)
P. 19
4.1 INCORRECT USAGE OF PRIMARY LOGO
The examples shown are clear presentations of
improper usages of the primary logo; therefore,
the primary logo shall not be allowed to be
presented following the examples mentioned in
any media
Do not use effects that are not established onto
the logo
Do not apply colors that are not from the standards
established onto the logo
Do not distort the logo Specialty Coffee . Tea . Cocoa
Do not add a complex and dark background behind
the logo
Do not drop shadow onto the logo
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