Page 38 - Giving Guide_FINAL

38 A TIME FOR GIVING
Recently, United Way of
Treasure Valley has helped
launch the 211 care line (as
a way of bringing resources
together) and local preschool
collaborations, such as one in
Caldwell, that are now being
replicated around the state.
“United is the heart and soul
of how we work” says Nora
Carpenter, president and CEO of
United Way Treasure Valley, and
that extends beyond a shared
mission: “to fight for the health,
education and financial stability of
every person in our community.”
“United” extends to businesses
and state institutions partnering
with nonprofits, and families and
individuals all coming together to
help their community.
“Building and launching
but also the willingness to lean in
and help,” Carpenter said. “Our
instinct is, we show up. That’s the
Idaho spirit. [But] we obviously
can’t do that in a pandemic.”
Traditional giving
favorites return
1887 in Denver, Colorado by a
United Way was founded in
woman and several local religious
leaders, the website states.
Since then, it has grown into a
nationwide nonprofit (United
Way of America); United Way of
Treasure Valley was founded in
1928.
Recently, United Way of
Treasure Valley has helped launch
the 211 care line with the Idaho
collaborations is kind of one of our Department of Health and Welfare
specialties,” Carpenter said. “We (as a way of bringing resources
have a little bigger view of how together) and local preschool
they can work together. We’ve collaborations, such as one in
been honored to play that uniting Caldwell, that are now being
role over the years.” replicated around the state.
This time of year, like many United Way of Treasure Valley
other nonprofits, United Way of provides options for recurring
Treasure Valley acknowledges donations, such as through a
giving of time and resources company’s payroll (called the
will look different for many, but Community Workplace Campaign).
it is now, in some ways, more You can ask your employer if
important than ever. your company participates, and
“2020 has increased the need they will work with United Way
TO DONATE GO TO: unitedwaytv.org
of Treasure Valley to set up a
recurring contribution through
their payroll.
retirement plan, except it’s
“It’s like contributing to a
benefiting the entire community,”
Carpenter said, sometimes turning
into a pool of millions of dollars
that “invests in programs that help
United Way’s mission.”
Another returning fundraising
opportunity is United Way’s brown
bag challenge, kicking off later in
the season. More information is
available at unitedwaytv.org.
“The idea is that we all give up
the equivalent of a brown bag
lunch,” Carpenter said. “If we enjoy
a meal at home and give what we
would have spent on a nice lunch
out, it will go directly to families
who need it right now.”
‘Winter changes life’
As the holiday season is
underway, and many families may
be gathering virtually, United Way
of Tresure Valley has a suggestion
for giving added meaning
and connectedness to these
virtual friend and family or work
gatherings: Party With A Purpose.
Some families have already
added a fundraising or volunteer-
What does the United Way
of Treasure Valley do?
In 1,800 communities in more than
40 countries, United Way fights for
the health, education and financial
stability of everyone in every
community. We know that these
three areas are the building blocks of
a stable life for children and families.