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• Story Tagging Slow Adventure
In the this project Developed as a marketing concept in the
(http://storytagging.interreg-npa.eu/), co- Slow Adventure in Northern Territories
financed by the Northern Periphery and project, the team is working on various
Arctic programme, we are working with initiatives to continue to develop slow
partners in Northern Ireland, Finland, adventure as both a marketing brand and
Sweden, Russia and Scotland to develop a label and an ethos or movement, through
digital platform (accessed via apps and a product development in Spain, France and
website) that will allow creative industry Scotland in the CAPITEN maritime tourism
SMEs to harness (as stories) much of what project, and through the European Travel
makes Northern localities distinctive to the Commission, which will start promoting
people who live and work there. Europe as the ‘Home of Slow Adventure’.
Slow Adventure Ltd is separately being set
The research centre also co-ordinates the up as an ethical travel company to develop,
activities and membership of the global promote and sell slow adventure products
Adventure Tourism Research Association across Europe
(https://atra.global/), working with local hosts (https://www.slowadventure.org/).
to co-organise its annual International
Adventure Conference, next in Queenstown, For more information please email
New Zealand, December 2021. steve.taylor.whc@uhi.ac.uk or follow us on
Twitter (@crtrUHI) or on LinkedIn.
www.whc.uhi.ac.uk 157
