Page 16 - April 2021
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PEOPLE SPEAK PAGE #2
        song. It is often a reflection of the society as well.
        This generation gap argument also spans from  The low attention span of consumers
        unacceptance to change.  Change is  inevitable,  further hurt the music industry.  Due
        but change does not always mean it is bad. That  to shorter life span of each song, they
        calls for another debate for another time!               do not find their rightful space in long
        For Keena,” The music that triggers a memory stay        term memory. There is a constant fight
        with you”. School and college days memories stay         to gather attention.

        with us and so does the music that one associates  But today’s music should not be
        with their growing up days. We always cling on to  blamed for that. Today we do have
        our memories and so do we to the music associated  beautiful lyrics, lovely meaningful
        with them.                                               songs. We are constantly changing
        Ram Sharma had a very interesting viewpoint. He          and evolving. One needs to give a
        says “A liking or disliking of a particular kind of      fair chance and have an open mind
        music also depends on what stage of life you are         for acceptance. We will find good and
        in”. For a child, his mind is simple and innocent        bad music that appeals us in every era.
        so simple lyrics and songs attract them. A grown         Music is creativity, and creativity is a

        up and a matured person is drawn to something            personal choice. Music should not be
        with more meaning or emotion. It is wrong to thus,       categorized as new or old school or
        categorize music. Likeness and dis-likeness are          of new generation or old generation.
        driven by an individual’s stage and situation of life.   It is the trend and craze in music that
                                                                 a generation enjoys that separates it
        In the yesteryear’s technology was not so developed.     from others. Old v/s new age music is

        The voice of the singer stood out with or without        not all negative. They both have their
        music instruments. Therefore, the lyrics played a        own pros and cons!
        very  important role and was clearly heard and
        understood as there was less bang. Also, there were
        fewer productions, and the shelf life of those songs                       -People Speak on
        was long, and stayed with people forever in their                    RJ Navneeta’s how-
        memory due to repetition. On the contrary, with
        innovations in technology,                                             ‘Hit Hai to Bajega’
        newer and more advanced
        instruments and sounds got
        discovered,     which    rightly
        found its place  in new age
        music. With technology, mass
        production  of entertainment
        results  in shorter shelf  life
        for many new compositions.
        Only the bigger brands get
        noticed  and many beautiful

        creations slip away unseen.





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